Innovative SmartDesign® technology for an inspiring user experience

In today's working world, multitasking is often the name of the game when working with software applications. Users are often constantly switching between Microsoft Office, CRM, ERP solutions and video conferencing tools. In order not to lose sight...

CAS genesisWorld x14: CRM + AIA® – the solid foundation for smart businesses, best customer relationships and sustainable success

With the new x14 version of CAS genesisWorld, CAS Software presents the next generation of the CRM + AIA® solution for SMEs: numerous intelligent assistants support efficient teamwork and put the needs of customers and prospects more into focus to...

CRM in SMEs - Requirements, challenges, and new aspirations

Small- and medium-sized companies are the driver of the economy, technology, and employment. They are the driving force for innovation and a strong partner for companies and the worldwide economy and they are also characterized by their ability to...

The best CRM software deserves the best hosting

The cooperation between CAS Premium Partner Two Visions and Skyliner goes back many years. Besides hosting the CRM system, Skyliner also provides the cloud service for Two Visions' customers. Together with Jeroen van Scherpenzeel, owner of Two...

CRM Tutorial: Work smarter everyday

Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences. Today we present you:

Information platform for a better future

With the help of CAS CRM + AIA® solution CAS genesisWorld, knowledge transfer is supported, routine tasks become more efficient with the help of intelligent assistants and meaningful reports help with decision-making.

Trusting relationships with customers

From sales to purchasing to management, all employees at Klaus Faber AG are well informed. CAS genesisWorld makes all information centrally available, enabling customer-oriented service from anywhere and maximum flexibility.

CustomerSpotlight: How CAS CRM empowers Sales and Marketing at AMAZONE Group

The CustomerSpotlight series shines a light on impressive and inspiring companies that are accomplishing amazing things with CAS CRM.

CustomerSpotlight: How CAS CRM empowers the Customer Management at PRF Gas Solutions

The CustomerSpotlight series illuminates why impressive and inspiring companies use CAS CRM to successfully orchestrate business objectives.

Innovator of the Year®: CAS Software wins TOP 100

CAS Software named "Innovator of the Year" in this year's TOP 100 innovation competition, ranking first among all companies in the class-C size category (that is companies with more than 200 employees). CAS Software AG’s founder and CEO Martin...

Digital Office Index 2022 – how digitally do German companies work?

The German economy has experienced a significant digitalization boost because of the Corona pandemic: The digital office has become the epitome of productivity and collaboration in companies: 9 out of 10 companies are open to digitalization and 83...

The future of our working world is hybrid, intelligent and customer-centric

The working environment in which we operate has changed significantly over the past two years. The demands on companies, employees and the workplace have continued to evolve. We want to work intelligent, moving away from analog processes and...

DigitalForum Customer Centricity: Strengthen your future viability

At this year's DigitalForum Customer Centricity on Thursday, June 30, we would like to strengthen your company and your future viability, inform you about current opportunities through digitalization and support you in driving your measures towards...

Pooled knowledge: CAS CRM Talks, webinars and tutorials

To make your digitisation activities and customer relationships even more successful, we want to support you with concentrated, practical knowledge about digitisation and the use of CRM in your company.

CRM/XRM for high voltage

As a digital information platform with custom dashboards, CAS genesisWorld designs leaner and more consistent processes for greater efficiency. The 360-degree all-round view of appointments, tasks, notes, sales opportunities, complaints, orders,...

Everything in flow with CRM

As a digital corporate memory, CAS genesisWorld bundles all customer information and is linked to ERP software via an interface to ensure a seamless flow of information for an efficient access to all company data from anywhere.

CRM Tutorial: Work smarter everyday

Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences. Today we present you: Let your CRM talk with emojis

ExcellenceTalk: Seemless integration of CRM + ERP for a smooth business process

Enterprise Ressource Planning (ERP) and Customer Relationship Management (CRM) solutions have become indispensable in the modern business world, and working efficiently across departments is becoming increasingly crucial for companies.

CustomerSpotlight: AUTONOM Services S.A. grows even faster by using CAS CRM

The CustomerSpotlight series shines a light on impressive and inspiring companies that are accomplishing amazing things with CAS CRM. In this new episode we turn the spotlight on CAS Customer AUTONOM Services S.A., who has become the mobility...

CAS Software once again among the TOP 100 companies

In the 29th round of the TOP 100 competition, CAS Software once again impresses as a hotbed of ideas and innovation, making it one of the most innovative companies in the SME sector in 2022.

CRM & Customer Orientation 2022 – Time for a Paradigm Shift?

CRM as a successful corporate strategy needs a paradigm shift, proclaims Georg Blum, CRM expert, university lecturer and managing director of 1A Relations GmbH in his CRM-Manifesto. Drawing on a profound wealth of knowledge and more than 30 years of...

Digital freedom for wild birds and innovators

"Tame birds sing of freedom, wild birds fly." This quote from John Lennon sums up the CAS CRM vision of a fair digital world in which positive thoughts inspire and connect people.

Boost your sales with Leadinfo and CAS genesisWorld

You might have lost sales today and didn't even know it: 98% of your website visitors leave your website without leaving any trace. Leadinfo is the powerful lead generation software that recognises your anonymous website visitors and displays them...

CRM for optimal customer relationships

With CAS genesisWorld, JOST-Werke Deutschland is able to bring together the patchwork of information in a central market and customer information platform in order to make the information flow transparent across countries and locations.

Paving the way for excited customers

VTG is Europe's largest private freight wagon rental company and one of the market leaders for logistics services. Since 2019, VTG Project logistics has been using CAS genesisWorld to gain the perfect 360° overview of all customer processes and data...

Bundled knowledge: CRM Info Center

To make your digitisation activities and customer relationships even more successful, we want to support you with concentrated, practical knowledge about digitisation and the use of CRM in your company.

CRM Tutorial: Work smarter everyday

Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences. Today we present you: Targeted marketing and smart lead capture with opt-in.

Giving joy together connects ❤️

Thank you for supporting your favorite project and making a donation with us.

Get the most out of your CRM with an continuous improvement process

It is finally done! After weeks of defining, configuring, testing, and training on your CRM solution, the Going Live phase concludes the successful implementation of your CRM project. During the implementation phase, we focused on the essential...

Customers give best marks to CAS Software in CRM study

Once again, CAS Software has attained a top result in the newly published "CRM in practice 2021/22" satisfaction survey by Trovarit AG in cooperation with techconsult GmbH. CAS Software shines with above-average top marks, especially in aspects that...

CAS genesisWorld for trust-based relationships

As a holistic CRM solution, CAS genesisWorld supports the development of trusting customer relationships. The area of application is extensive: from the sales opportunity to the service report, all important information is centrally compiled in a...

CRM Tutorial: Work smarter everyday

Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences.

CRM implementation - How to make your digitalization project a success

More and more companies choose to implement a CRM solution to digitalize their processes and set the course towards a sustainably successful future.

Future-proof CRM solutions for digital transformation

For a healthy business development and a sustainable future, businesses need to align their processes to digital transformation and thoroughly question their tried-and-tested processes. Keeping an eye on the big picture and on your customers and the...

CAS genesisWorld x13: CRM + AIA for unlimited digital freedom

Especially in times of mobile working, flexibility, individuality and GDPR-compliant access to customer information are essential for business success. CAS genesisWorld x13 provides you with optimum support for your digital office and helps you to...

Live-Webinar for CRM/XRM and the best customer relationships

The digital seminars are regularly being expanded and updated for you in order to provide you with a high-quality knowledge and training offering.

Best practice: Fit for digital business with CRM

By modernising it's workstations and processes, Mikro Kapital has made the jump into the digital now in order to offer the best service, especially in times of pandemic.

CRM Tutorials: Work smarter everyday

Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences.

Interview with Matthias Tratz, Head of Product & Solution Design at CAS Software AG

Over the past year, the office and work routine has changed drastically for most of us. At the same time, we have embarked on new course into the new digital workspace with CAS genesisWorld and version x12. Can CRM support the digital...

Digital Office Index: One year of Corona – what has changed?

Awareness of the economic benefits of digitalization and the importance of digital technologies has been heightened in the minds of many over the past year: Only 12 percent of companies with 20 or more employees still have doubts about...

Customer Management: Success comes pretty quickly and can be measured fantastically

The Corona pandemic has forced companies to start digitizing their processes faster than anyone could have imagined. Company leaders are facing path-breaking decisions, investing in new business models, and are under pressure to stay cost-efficient...

Best practice: Reliably reaching your goal with CAS genesisWorld

Global Flash has been using CRM/XRM solutions from CAS Software AG for efficient processes, targeted communication and their customer management since 1994.

Best Practice: A CRM that grows with you

CAS genesisWorld has been part of Yamaichi's daily routine for almost 20 years (2003) and today provides specific support in designing targeted processes for marketing, sales, purchasing and quality management.

CRM Tutorials: Work smarter everyday

Smart CAS genesisWorld functions ease your daily work, optimize processes, and increase your efficiency as well as supporting remote modes of working.

Hannover Messe 2021 - thank you for your virtual visit!

Aiming to offer holistic solutions along the Customer Journey, CAS Software presented integrable CRM/XRM and configurator solutions (CPQ) from one provider for industry, mechanical engineering, and equipment construction at the digital Hanover Fair...

Short interview with Martin Hubschneider, CEO CAS Software AG

In this personal interview, we asked Martin Hubschneider, founder and CEO of CAS Software AG, four questions how the company is managing the challenging situation.

Seven success factors of the digital workplace: CRM plays a vital role in accelerating your digitalization

Digital communication, remote collaboration and virtual meetings have become part of everyday life for many of us in these times. What still required improvisation and creativity from individuals and businesses in 2020 has now become the new normal...

New webinars for CRM/XRM and the best customer relationships

The digital seminars are regularly being expanded and updated for you in order to provide you with a high-quality knowledge and training offering.

CRM Tutorials: Work smarter everyday

Smart CAS genesisWorld functions ease your daily work, optimize processes, and increase your efficiency as well as supporting remote modes of working.

WirtschaftsWoche: CAS on the winners' podium again

With an innovation score of 262, CAS Software took 3. place in Germany's most innovative 'Mittelstand' companies competition. This places CAS Software AG in amongst the crème de la crème from a total of 3500 companies.

Using innovative strength to shape the future today

Innovative strength and the courage to change are more important than ever. New technologies enable more efficient work processes and create new economic opportunities. Current studies show that constant process optimizations and investments in the...

New Bitkom study: Digital Office leads to more satisfied customers

In about half of all companies surveyed, every second office and administrative process is still paper-based. However, this is changing, due to the Corona pandemic the digital office is on the rise. The digital workplace has now become synonymous...

CRM Guide: Sales 4.0

Digital transformation is increasingly sidelining traditional sales structures, including both the B2B and B2C sectors. In the past, products and services could be placed relatively easily in response to customer demand, but today sales...

New webinars for CRM/XRM and the best customer relationships

The digital seminars are regularly being expanded and updated for you in order to provide you with a high-quality knowledge and training offering.

Best practice: Naturally, for the love of our customers

After implementing the CAS genesisWorld CRM solution, TEAM 7 a leading premium furniture manufacturer, was able to intensify their customer contact throughout their growing global network as well as strengthen their cooperation at head office.

CRM Tutorials: Work smarter everyday

Clever CAS genesisWorld functions ease your daily work, optimize processes, and increase your efficiency.

CAS CRM customers as "Germany's strongest growing companies 2020"

In cooperation with the Handelsblatt business newspaper, this was the eleventh time in a row that Munich Strategy had determined the TOP 100 companies: Ranking companies with the strongest growth, largest increase in turnover and best return on...

Positive thinking inspires innovation

In a world of constant change, it is important to have reliable and forward-thinking partners at your side. That is why I would like to share some positive news with you: first, two of our customers have been honored as "Deutschlands Kundenchampions...

Digital office: opportunities for modern working

In the course of the significantly accelerated digitization, the working environment is changing vastly. Under the keyword Digital Office, Mircea Prelipceanu – Head of International Sales at CAS Software AG – will take a look at the implications and...

CAS genesisWorld x12: Shape your digital workspace

Maintain customer contact, strengthen teamwork, and actively shape the new digital workspace: CAS genesisWorld x12 supports you with its innovative features and exciting highlight functions. This new version is the ideal CRM companion for all your...

The customer experience makes the difference

The digital transformation of our world has been progressing at a pace long before the Covid-19 virus appeared on the scene. Customers’ behaviors and needs change at lightning speed. For leading-edge businesses especially, that demands the ability...

CAS customers have been honored as "Deutschlands Kundenchampions 2020"

For the 13th time in a row, "Deutschlands Kundenchampions" (Germany's Customer Champions Competition) honors companies for their exciting customer relationship management. We congratulate our customers, Bien-Zenker GmbH and Hausbank München eG, for...

Best Practice: Good vibration with
CAS genesisWorld

At the Wölfel Group everything revolves around acoustics, vibrations and sound: To remain receptive to

customer wishes in customer relationship management, the company relies on professional CRM and customer centric processes.

Tips & Tricks

Clever functions can ease your daily routines and make your processes more effizient. Especially during the current Corona crisis, the concept of self-study has gained significance for personal growth.

TOP 100: First place for CAS Software as the best IT-company

CAS Software AG took first place again on the winners’ podium in Germany’s most important innovation competition for SMEs, and was declared the best IT Company across all classes by TOP 100.

Covid-19: The challenge facing us all!

The Corona pandemic continues to worry billions of people around the globe. For many people all they can do is to try to make the best of a bad situation - and CAS is no different. The CAS Team has implemented a number of important measures, which...

CAS Software among the best company to work for!

Martin Hubschneider and his team received the "Great Place to Work" award in Berlin. CAS Software won the award as one of Germany’s best companies to work for.

Marcus Bär joins the Board of Directors at Digital Office

The Digital Office competence centre at Bitkom has elected a new director:

Marcus Bär, Member of the Board of Directors of CAS CRM has now also been appointed as a member of the Board of Directors for the Steering Committee. As a proven CRM/XRM...

CRM study: Top results for CAS genesisWorld

Yet again, the latest Trovarit satisfaction study “CRM in Practice 2019/2020” awards top marks to CAS Software for its CRM solution CAS genesisWorld: The result is particularly strong in key areas of relevance for small to medium-sized companies.

CAS genesisWorld x11: Simple. Intelligent. Proactive

The new version of the smartest CRM for small and medium-sized enterprises has arrived: Unique functions such as the mobile Picasso search and the Product Catalog as well as the extended App Designer make CAS genesisWorld x11 a real must-have.

Review of the CAS Partner Conference 2019

The fantastic city of Barcelona was the destination and location of the 12th international CAS Partner Conference, which took place on May 23 and 24, 2019.

The CRM trends to expect in 2019

2019 promises to be an exciting year in the CRM sector. We asked our CRM expert Mircea Prelipceanu to have a look at the impact on the market.

CAS CRM sponsoring of ZVH Zevenhuizen

CAS CRM is once again the main sponsor of the Dutch volleyball team ZVH Zevenhuizen. The sponsorship contract has been extended for the 2018/2019 season and we are very proud that the top volleyball team in the Netherlands continues to bear the name...

Get off to a flying start with CAS genesisWorld

Smart design, intelligent assistants, marketing automation and data protection - the x10 version of CAS genesisWorld offers SMEs a wealth of functions from among the top trends in the CRM sector.

CAS Software among TOP 100 innovation elite

CAS Software AG is delighted to have once again achieved a leading place in the TOP 100 innovation competition, emerging as the best software company in Germany. The award ceremony in Ludwigsburg was a great occasion.

CEBIT 2018: Many thanks for your visit!

We would like to thank all visitors and participants for the great atmosphere at our CEBIT stand. Highlights included the trusted CRM Cloud platform SmartWe®, the CRM flagship CAS genesisWorld x10 and much more. We hope you enjoy this brief review.

Joy in London: CAS Software has been awarded in three categories as a finalist

For the 10th time, the trade magazine IT Europe invited all finalists and award winners of the European IT & Software Excellence Award 2018 to London. The ceremonial award at the Royal Garden Hotel is the highlight of the IT industry in Europe. CAS...

New opportunities for trustful customer relationships based on the EU GDPR

On May 25, 2018 the new EU General Data Protection Regulation comes into force, governing the secure, legally compliant handling of personal data. Whilst it is creating some confusion, uncertainty and fear of severe penalties among many businesses,...

Two Visions presented the new GDPR legislation

At April 5th Two Visions hosted a business meeting for about 25 business owners and sales representatives of the Business Club De Wetering-Haarrijn.

And the award goes to: SmartWe among the winners of the German Design Award 2018

What role does design play in developing business software? If it were up to Martin Hubschneider and his co-creators, well-thought-out design would be the key to the networked business software of the future. With the German Design Award 2018, the...

Business Day in Utrecht

Building Bridges together is the title of this year's Business Day in Utrecht. The event will take place on Tuesday, November 14, 2017 at Bar Beton in Utrecht.

Best in customer satisfaction

A new study proves: CAS CRM is the CRM solution with the highest customer satisfaction. The results reflect the pioneering role that CAS Software has adopted in the CRM market.

Infomat Customer Day

Up to date with the latest innovations in business software - under this motto our certified partner Infomat invites you to his Customer Day on November 9, 2017 at the Castle Hof Terbeke.

47th Edition of exproReus October 11 - 15, 2017 in Reus, Spain

From October 11-15, 2017 the 47th Edition of the multisectoral trade fair exproReus will take place in Reus/Spain and CAS CRM will be represented by our local partner CIDE Xarxes y Telecommunicaciones SL. More than 200 exhibitors and thousands of...

360° customer view - CRM breakfast in Bogotá

'Getting a 360° customer view' - this is the subject of the CRM breakfast taking place on September 5, 2017 in Bogotá. In this event staged by our partner Quality Software S.A.S. you will learn how to attract customers and multiplicate...

CAS Software is finalist of IT Europa Awards

CAS Software AG had been invited as the finalist in the category "Software Vendor of the Year" at the European IT & Software Excellence Awards.

CAS Software AG - triple award winners - elated to win the CASSIOPEIA Award

The CASSIOPEIA Award was premiered at this year's CeBIT, this is a new prize which is awarded to companies for their user and customer experience features. An independent jury placed CAS Software AG well ahead of the competition early on, giving the...

CeBIT 2017: Welcome to the new WE-World

Come and visit us from March 20 - 24 on stand A38 in hall 5 at the CeBIT in Hanover, Germany, where you can experience the premier of SmartWe World and get hands on with our latest products.

Customer satisfaction: “Very good“

Customer satisfaction is given highest priority at CAS Software. This has been confirmed in the current benchpark ranking, a survey conducted among customers and their IT managers.

CRM Best Practice Award for Walter Knoll

Walter Knoll AG & Co. KG has been presented the acquisa CRM Best Practice Award for its exemplary relationship management. The prize for exceptional customer orientation, decided upon by an independent jury, was presented at an official ceremony as...

IT award for CAS Software

Celebrations at the IT Awards gala in Augsburg: CAS Software receives the CloudComputing Insider magazine’s Readers‘ Choice Award for the Cloud CRM category.

Vogel IT Medien conducted a reader survey on their insider portal members to find out who...

CAS Software wins TOP 100 award again

Last Friday in Essen, Germany the award for the most innovative German SME was presented once again to CAS Software AG. A love of innovation and a desire to shape the future are key characteristics of the company’s DNA and this award reflects that...

CAS Software awarded prize for best IT employer of the year

Within the framework of the "TOPJOB" employer-comparison competition, CAS Software AG won the title of Best IT Employer in Baden-Württemberg and a place on the winners' podium for the title of Germany's Best Employer 2016.

CAS@CeBIT 2016

We want to show you the fascinating possibilities for your relationship management with customer-centric solutions: visit us at the world-largest IT event from March 14-18, in Hannover.

Our highlights 2016: CAS genesisWorld, the successful...

Merry Christmas

The whole CAS CRM team would like to say thank you for another year of joyful cooperation and trust. As the year draws to a close, we wish you and your families peace, love and joy. Start the New Year with lots of special Customer Centricity moments.

Discover the new x7 version of CAS genesisWorld

The driving heart of the x7 version of CAS genesisWorld embodies Customer Centricity. CAS genesisWorld x7 is a winning combination of new functionalities such as the unique radial menu, CAS SmartSearch 2.0, and of course the new Duplicate Finder pro...

CAS PIA 5.0 — here's a peak at what you can expect in the new version

The new version of the Cloud CRM solution CAS PIA is available now with lots of new functions to help you with your daily work.

New issue of CAS@Work

The latest issue of our customer magazine CAS@WORK has been published to coincide with the start of CeBIT. Discover how to get started with Customer Centricity, find out what's new in both CAS genesisWorld and CAS PIA and read about examples of CRM...

CeBIT 2015 – Customer Centricity in these “d!conomy” times

The digitalization of industry or "d!conomy" is the central theme of this year’s CeBIT. As a consequence, CAS Software AG will be presenting the concept of “Customer Centricity” as a company strategy as well as CRM and xRM for SMEs.

Visit us from...

CAS PIA awarded the “Trust in Cloud“ certificate again

CAS PIA was certified by Cloud-EcoSystems for the third time in a row. During the winter summit 2015, CAS PIA was awarded the "Trust in Cloud" quality seal across seven categories. Cloud-EcoSystem developed this quality seal as a decision-making aid...