The magic of Advent

The Advent season enchants us once again this year with lovely street decorations and atmospheric lights as well as the smell of cookies and sweet mulled wine.

Increase company growth with Corporate Happiness

The success of companies is measured in balance sheets, annual reports and key figures – but what about the company's non-measurable success factors?

New CAS TrainingCenter

In recent weeks, we have launched the CAS TrainingCenter for CAS CRM customers. On the digital knowledge platform, we provide valuable and practical know-how about CAS genesisWorld quickly, easily and at any time.

Improving address quality: uniform, complete, simple and fast

Clever functions of CAS CRM solutions make your daily work easier and optimize processes. Today, we present to you: Improving address quality

COG optimizes customer service with CRM

The C. Otto Gehrckens GmbH & Co. KG (COG for short) is a leading supplier of elastomer seals and O-rings. The company uses the CRM solution CAS genesisWorld to serve individual customer needs in a structured and simple way.

STS strengthens trusting customer relationships with CRM

Trusting customer relationships is the number-one priority at Spezial-Transformatoren-Stockach GmbH & Co. KG. To ensure modern relationship management, the technology company counts on the CRM solution CAS genesisWorld, including a seamless...

Best customer satisfaction with top results for CAS Software

With top marks and an outstanding total result, CAS Software shines in the recently published "CRM in Practice 2023/2024" Trovarit AG satisfaction survey. Thus, CAS ensures the leading spot among CRM solutions with a total score of 1.61. It should...

CRM + AIA®, the perfect assistant for the hybrid working environment

The hybrid workplace has become the norm. We are at home, on the road or in the office – sometimes we use the smartphone, sometimes the tablet, often the laptop and occasionally several devices at the same time. In order to ensure excellent service...

Natural vs. Artificial Intelligence: Will the human factor be replaced by AI?

Artificial Intelligence has entered our everyday business life. Cleverly used, high-performance technology supports us in complex data evaluation, process optimization and problem solving. But can AI replace humans in thinking and in successful...

CAS genesisWorld x15: the new version of the CRM+AIA® solution is here!

Enter the world of the CRM+AIA® solution CAS genesisWorld x15 by CAS Software: the new version sparks a firework of innovations with numerous new features and functions.

Invitation to the DigitalForum CRM on 18.10.2023

Along with the approaching fall, CRM + AIA® brings a fresh breeze, clears your head, and illuminates your business relationships across all customer-focused processes.

CustomerSpotlight: CRM manages the global sales at Dunavox Kft.

The CustomerSpotlight series continues with another inspiring best practice case about the digital transformation with CAS CRM.

QESAR strengthens goal-oriented communication with CRM

What sets QESAR apart is systematic and goal-oriented communication which is also honest and appreciative. For first-class relationship management and systematic and targeted communication, Qesar uses the CRM + AIA® solution CAS genesisWorld.

Track goals easily and clearly

Clever functions of CAS CRM solutions make your daily work easier and optimize processes. Today, we present how you track goals easily and clearly.

Powerful relationships - the basis for sustainable success

Shaping the future and having a positive influence on our digital world: that's what drives forward-looking companies. Right now is the opportunity to take action and use digital technologies for powerful relationships and sustainable success.

The key to inspiring service

Throughout nearly every customer interaction, there comes a time when support and service are required. While products and offers are becoming increasingly comparable, companies distinguish themselves from their competitors by providing exceptional...

Digital Office Index 2023 – Are German companies embracing digitalization?

The working environment has experienced a fundamental shift in recent years and will continue to develop rapidly in the future. Driven by digitalization and emerging technologies, a profound structural transformation is taking place in the world of...

Pooled knowledge: CAS CRM Talks, webinars and tutorials

To make your digitisation activities and customer relationships even more successful, we want to support you with concentrated, practical knowledge about digitisation and the use of CRM in your company.

Trusting relationships are the best insurance

To better cater to the individual wants and needs of clients, the progressive northern German business employs the CAS genesisWorld CRM solution as its central organizational platform.

CRM for the direct line to the customer

Products from TP-Link make the world a little easier. The company specializes in intelligent network technology. With CAS genesisWorld, the TP-Link team delights customers and partners with optimal contact and information management.

CRM Tutorial: Work smarter everyday

The clever functions of CAS CRM solutions make your daily work easier and optimize processes. This time you will learn how to easily manage gifts and compliance rules with CAS genesisWorld.

CAS Software in the final of the IT EUROPA Channel Awards

This year will be the 15th time that the IT EUROPA Channel Awards are being held. CAS Software has been named a finalist in the international IT industry competition. The awards ceremony will take place on May 18, 2023 in London.

CustomerSpotlight: How 62damrak uses CAS CRM to create a central information hub and clear PIM

The CustomerSpotlight series continues with another inspiring company doing amazing things with CAS CRM.

Wishing you every success in your relationships for 2023

It is still early in 2023, and we hope that you have retained the positive momentum of the New Year. Even though the global environment remains challenging and unpredictable, the economic situation is nevertheless improving in many sectors - we wish...

Trends in Marketing – New Opportunities and Challenges

Never before have companies had so many different communication channels and digital formats to reach customers and prospects. At the same time, however, it has never been so difficult to capture the attention of the target customers. Why? Because...

Creative ideas for more participation

More participation for the disabled: Rehatec GmbH aspires to bring innovative and high quality rehabilitation aids to adults and children alike. Using CAS genesisWorld the employees can save time on administrative duties.

CRM Tutorial: Work smarter everyday

The clever functions of CAS CRM solutions make your daily work easier and optimize processes. Today, we present to you:

We wish you a merry christmas and a happy new year

Thank you very much for your trust, the great cooperation and inspiring moments.

Actively shaping the future

"The future interests me – I´m going to spend the rest of my life there."
This quote by Mark Twain has accompanied me personally this year. We all live in a special time with constantly new challenges. Many people are afraid of an uncertain...

Five essential tips for modern sales

In recent years, digital transformation, the Internet and social media have had a major impact on society and have thus also changed the sales approach. Whereas the focus used to be on products, it is now on the needs of prospects and customers.

Open mind: Taking CRM to the next level

As the specialist for smoke and heat exhaust systems, Aumüller Aumatic represents up-to-date window automation. With CAS genesisWorld, Aumüller eases communication with customers and optimizes the central information base.

One CRM that keeps it all together

As a central corporate memory, CAS genesisWorld at Hagedorn bundles all relevant communication and interaction data related to a customer to ensure more transparency and efficiency. Employees can access all data anytime.

CRM Tutorial: Work smarter everyday

Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences. Today we present you:

Innovative SmartDesign® technology for an inspiring user experience

In today's working world, multitasking is often the name of the game when working with software applications. Users are often constantly switching between Microsoft Office, CRM, ERP solutions and video conferencing tools. In order not to lose sight...

CAS genesisWorld x14: CRM + AIA® – the solid foundation for smart businesses, best customer relationships and sustainable success

With the new x14 version of CAS genesisWorld, CAS Software presents the next generation of the CRM + AIA® solution for SMEs: numerous intelligent assistants support efficient teamwork and put the needs of customers and prospects more into focus to...

CRM in SMEs - Requirements, challenges, and new aspirations

Small- and medium-sized companies are the backbone of the economy, technology, and employment. They are the driving force for innovation, and their ability to react very quickly and flexibly to market changes makes them strong partners for other...

The best CRM software deserves the best hosting

The cooperation between CAS Premium Partner Two Visions and Skyliner goes back many years. Besides hosting the CRM system, Skyliner also provides the cloud service for Two Visions' customers. Together with Jeroen van Scherpenzeel, owner of Two...

CRM Tutorial: Work smarter everyday

Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences. Today we present you:

Information platform for a better future

With the help of CAS CRM + AIA® solution CAS genesisWorld, knowledge transfer is supported, routine tasks become more efficient with the help of intelligent assistants and meaningful reports help with decision-making.

Trusting relationships with customers

From sales to purchasing to management, all employees at Klaus Faber AG are well informed. CAS genesisWorld makes all information centrally available, enabling customer-oriented service from anywhere and maximum flexibility.

CustomerSpotlight: How CAS CRM empowers Sales and Marketing at AMAZONE Group

The CustomerSpotlight series shines a light on impressive and inspiring companies that are accomplishing amazing things with CAS CRM.

CustomerSpotlight: How CAS CRM empowers the Customer Management at PRF Gas Solutions

The CustomerSpotlight series illuminates why impressive and inspiring companies use CAS CRM to successfully orchestrate business objectives.

Innovator of the Year®: CAS Software wins TOP 100

CAS Software named "Innovator of the Year" in this year's TOP 100 innovation competition, ranking first among all companies in the class-C size category (that is companies with more than 200 employees). CAS Software AG’s founder and CEO Martin...

Digital Office Index 2022 – how digitally do German companies work?

The German economy has experienced a significant digitalization boost because of the Corona pandemic: The digital office has become the epitome of productivity and collaboration in companies: 9 out of 10 companies are open to digitalization and 83...

The future of our working world is hybrid, intelligent and customer-centric

The working environment in which we operate has changed significantly over the past two years. The demands on companies, employees and the workplace have continued to evolve. We want to work intelligent, moving away from analog processes and...

DigitalForum Customer Centricity: Strengthen your future viability

At this year's DigitalForum Customer Centricity on Thursday, June 30, we would like to strengthen your company and your future viability, inform you about current opportunities through digitalization and support you in driving your measures towards...

CRM/XRM for high voltage

As a digital information platform with custom dashboards, CAS genesisWorld designs leaner and more consistent processes for greater efficiency. The 360-degree all-round view of appointments, tasks, notes, sales opportunities, complaints, orders,...

Everything in flow with CRM

As a digital corporate memory, CAS genesisWorld bundles all customer information and is linked to ERP software via an interface to ensure a seamless flow of information for an efficient access to all company data from anywhere.

CRM Tutorial: Work smarter everyday

Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences. Today we present you: Let your CRM talk with emojis

ExcellenceTalk: Seemless integration of CRM + ERP for a smooth business process

Enterprise Ressource Planning (ERP) and Customer Relationship Management (CRM) solutions have become indispensable in the modern business world, and working efficiently across departments is becoming increasingly crucial for companies.

CustomerSpotlight: AUTONOM Services S.A. grows even faster by using CAS CRM

The CustomerSpotlight series shines a light on impressive and inspiring companies that are accomplishing amazing things with CAS CRM. In this new episode we turn the spotlight on CAS Customer AUTONOM Services S.A., who has become the mobility...

CAS Software once again among the TOP 100 companies

In the 29th round of the TOP 100 competition, CAS Software once again impresses as a hotbed of ideas and innovation, making it one of the most innovative companies in the SME sector in 2022.

CRM & Customer Orientation 2022 – Time for a Paradigm Shift?

CRM as a successful corporate strategy needs a paradigm shift, proclaims Georg Blum, CRM expert, university lecturer and managing director of 1A Relations GmbH in his CRM-Manifesto. Drawing on a profound wealth of knowledge and more than 30 years of...

Digital freedom for wild birds and innovators

"Tame birds sing of freedom, wild birds fly." This quote from John Lennon sums up the CAS CRM vision of a fair digital world in which positive thoughts inspire and connect people.

Boost your sales with Leadinfo and CAS genesisWorld

You might have lost sales today and didn't even know it: 98% of your website visitors leave your website without leaving any trace. Leadinfo is the powerful lead generation software that recognises your anonymous website visitors and displays them...

CRM for optimal customer relationships

With CAS genesisWorld, JOST-Werke Deutschland is able to bring together the patchwork of information in a central market and customer information platform in order to make the information flow transparent across countries and locations.

Paving the way for excited customers

VTG is Europe's largest private freight wagon rental company and one of the market leaders for logistics services. Since 2019, VTG Project logistics has been using CAS genesisWorld to gain the perfect 360° overview of all customer processes and data...

Bundled knowledge: CRM Info Center

To make your digitisation activities and customer relationships even more successful, we want to support you with concentrated, practical knowledge about digitisation and the use of CRM in your company.

CRM Tutorial: Work smarter everyday

Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences. Today we present you: Targeted marketing and smart lead capture with opt-in.

Giving joy together connects ❤️

Thank you for supporting your favorite project and making a donation with us.

Get the most out of your CRM with an continuous improvement process

It is finally done! After weeks of defining, configuring, testing, and training on your CRM solution, the Going Live phase concludes the successful implementation of your CRM project. During the implementation phase, we focused on the essential...

Customers give best marks to CAS Software in CRM study

Once again, CAS Software has attained a top result in the newly published "CRM in practice 2021/22" satisfaction survey by Trovarit AG in cooperation with techconsult GmbH. CAS Software shines with above-average top marks, especially in aspects that...

CAS genesisWorld for trust-based relationships

As a holistic CRM solution, CAS genesisWorld supports the development of trusting customer relationships. The area of application is extensive: from the sales opportunity to the service report, all important information is centrally compiled in a...

CRM Tutorial: Work smarter everyday

Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences.

CRM implementation - How to make your digitalization project a success

More and more companies choose to implement a CRM solution to digitalize their processes and set the course towards a sustainably successful future.

Future-proof CRM solutions for digital transformation

For a healthy business development and a sustainable future, businesses need to align their processes to digital transformation and thoroughly question their tried-and-tested processes. Keeping an eye on the big picture and on your customers and the...

CAS genesisWorld x13: CRM + AIA for unlimited digital freedom

Especially in times of mobile working, flexibility, individuality and GDPR-compliant access to customer information are essential for business success. CAS genesisWorld x13 provides you with optimum support for your digital office and helps you to...

Live-Webinar for CRM/XRM and the best customer relationships

The digital seminars are regularly being expanded and updated for you in order to provide you with a high-quality knowledge and training offering.

Best practice: Fit for digital business with CRM

By modernising it's workstations and processes, Mikro Kapital has made the jump into the digital now in order to offer the best service, especially in times of pandemic.

CRM Tutorials: Work smarter everyday

Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences.

Interview with Matthias Tratz, Head of Product & Solution Design at CAS Software AG

Over the past year, the office and work routine has changed drastically for most of us. At the same time, we have embarked on new course into the new digital workspace with CAS genesisWorld and version x12. Can CRM support the digital...

Digital Office Index: One year of Corona – what has changed?

Awareness of the economic benefits of digitalization and the importance of digital technologies has been heightened in the minds of many over the past year: Only 12 percent of companies with 20 or more employees still have doubts about...

Customer Management: Success comes pretty quickly and can be measured fantastically

The Corona pandemic has forced companies to start digitizing their processes faster than anyone could have imagined. Company leaders are facing path-breaking decisions, investing in new business models, and are under pressure to stay cost-efficient...

Best practice: Reliably reaching your goal with CAS genesisWorld

Global Flash has been using CRM/XRM solutions from CAS Software AG for efficient processes, targeted communication and their customer management since 1994.

Best Practice: A CRM that grows with you

CAS genesisWorld has been part of Yamaichi's daily routine for almost 20 years (2003) and today provides specific support in designing targeted processes for marketing, sales, purchasing and quality management.

CRM Tutorials: Work smarter everyday

Smart CAS genesisWorld functions ease your daily work, optimize processes, and increase your efficiency as well as supporting remote modes of working.

Hannover Messe 2021 - thank you for your virtual visit!

Aiming to offer holistic solutions along the Customer Journey, CAS Software presented integrable CRM/XRM and configurator solutions (CPQ) from one provider for industry, mechanical engineering, and equipment construction at the digital Hanover Fair...

Short interview with Martin Hubschneider, CEO CAS Software AG

In this personal interview, we asked Martin Hubschneider, founder and CEO of CAS Software AG, four questions how the company is managing the challenging situation.

Seven success factors of the digital workplace: CRM plays a vital role in accelerating your digitalization

Digital communication, remote collaboration and virtual meetings have become part of everyday life for many of us in these times. What still required improvisation and creativity from individuals and businesses in 2020 has now become the new normal...

New webinars for CRM/XRM and the best customer relationships

The digital seminars are regularly being expanded and updated for you in order to provide you with a high-quality knowledge and training offering.

CRM Tutorials: Work smarter everyday

Smart CAS genesisWorld functions ease your daily work, optimize processes, and increase your efficiency as well as supporting remote modes of working.

WirtschaftsWoche: CAS on the winners' podium again

With an innovation score of 262, CAS Software took 3. place in Germany's most innovative 'Mittelstand' companies competition. This places CAS Software AG in amongst the crème de la crème from a total of 3500 companies.

Using innovative strength to shape the future today

Innovative strength and the courage to change are more important than ever. New technologies enable more efficient work processes and create new economic opportunities. Current studies show that constant process optimizations and investments in the...

New Bitkom study: Digital Office leads to more satisfied customers

In about half of all companies surveyed, every second office and administrative process is still paper-based. However, this is changing, due to the Corona pandemic the digital office is on the rise. The digital workplace has now become synonymous...

CRM Guide: Sales 4.0

Digital transformation is increasingly sidelining traditional sales structures, including both the B2B and B2C sectors. In the past, products and services could be placed relatively easily in response to customer demand, but today sales...

New webinars for CRM/XRM and the best customer relationships

The digital seminars are regularly being expanded and updated for you in order to provide you with a high-quality knowledge and training offering.

Best practice: Naturally, for the love of our customers

After implementing the CAS genesisWorld CRM solution, TEAM 7 a leading premium furniture manufacturer, was able to intensify their customer contact throughout their growing global network as well as strengthen their cooperation at head office.

CRM Tutorials: Work smarter everyday

Clever CAS genesisWorld functions ease your daily work, optimize processes, and increase your efficiency.

CAS CRM customers as "Germany's strongest growing companies 2020"

In cooperation with the Handelsblatt business newspaper, this was the eleventh time in a row that Munich Strategy had determined the TOP 100 companies: Ranking companies with the strongest growth, largest increase in turnover and best return on...

Positive thinking inspires innovation

In a world of constant change, it is important to have reliable and forward-thinking partners at your side. That is why I would like to share some positive news with you: first, two of our customers have been honored as "Deutschlands Kundenchampions...

Digital office: opportunities for modern working

In the course of the significantly accelerated digitization, the working environment is changing vastly. Under the keyword Digital Office, Mircea Prelipceanu – Head of International Sales at CAS Software AG – will take a look at the implications and...

CAS genesisWorld x12: Shape your digital workspace

Maintain customer contact, strengthen teamwork, and actively shape the new digital workspace: CAS genesisWorld x12 supports you with its innovative features and exciting highlight functions. This new version is the ideal CRM companion for all your...

The customer experience makes the difference

The digital transformation of our world has been progressing at a pace long before the Covid-19 virus appeared on the scene. Customers’ behaviors and needs change at lightning speed. For leading-edge businesses especially, that demands the ability...

CAS customers have been honored as "Deutschlands Kundenchampions 2020"

For the 13th time in a row, "Deutschlands Kundenchampions" (Germany's Customer Champions Competition) honors companies for their exciting customer relationship management. We congratulate our customers, Bien-Zenker GmbH and Hausbank München eG, for...

Best Practice: Good vibration with
CAS genesisWorld

At the Wölfel Group everything revolves around acoustics, vibrations and sound: To remain receptive to

customer wishes in customer relationship management, the company relies on professional CRM and customer centric processes.

Tips & Tricks

Clever functions can ease your daily routines and make your processes more effizient. Especially during the current Corona crisis, the concept of self-study has gained significance for personal growth.

TOP 100: First place for CAS Software as the best IT-company

CAS Software AG took first place again on the winners’ podium in Germany’s most important innovation competition for SMEs, and was declared the best IT Company across all classes by TOP 100.

Covid-19: The challenge facing us all!

The Corona pandemic continues to worry billions of people around the globe. For many people all they can do is to try to make the best of a bad situation - and CAS is no different. The CAS Team has implemented a number of important measures, which...

CAS Software among the best company to work for!

Martin Hubschneider and his team received the "Great Place to Work" award in Berlin. CAS Software won the award as one of Germany’s best companies to work for.

Marcus Bär joins the Board of Directors at Digital Office

The Digital Office competence centre at Bitkom has elected a new director:

Marcus Bär, Member of the Board of Directors of CAS CRM has now also been appointed as a member of the Board of Directors for the Steering Committee. As a proven CRM/XRM...