Press releases

Press releases

September 20, 2022

A true firework of innovation from Karlsruhe: intelligent assistants for the customers of the CAS genesisWorld CRM + AIA®-solution >>

At the end of July, CAS Software AG was just awarded the innovator of the year award of the TOP 100 innovation competition with its more than 470 employees. CAS Software demonstrates this joy for innovation with the brand-new CAS genesisWorld version x14. The CRM + AIA® solutions for SMEs is supposed to lay the foundation for a new generation of software that supports its users with numerous intelligent assistants. The so-called Augmented Intelligence Assistants (AIA®) relieve the individual users, effectively support teamwork, measure the quality of the relationships with each customer and prospect, and, thus, improve the recommendations for actions.

June 24, 2022

Innovator of the Year®: CAS Software wins TOP 100 >>

CAS Software named "Innovator of the Year" in this year's TOP 100 innovation competition, ranking first among all companies in the class-C size category (that is companies with more than 200 employees). CAS Software AG’s founder and CEO Martin Hubschneider and his team accepted the award from the TOP 100 mentor and science journalist Ranga Yogeshwar on June 24, 2022 in Frankfurt am Main.

December 01, 2021

ELO Digital Office GmbH forms strategic partnership with CAS Software AG >>

Stuttgart-based ECM provider ELO Digital Office and CRM specialist CAS Software AG from Karlsruhe have entered into a partnership aimed at helping companies, organizations, and administrations to digitally transform processes. The partnership will bring the worlds of enterprise content management (ECM) and customer relationship management (CRM) together, giving users fast access to both systems and end-to-end digital processes in compliance with data privacy laws and the “” initiative. In addition to further developing the current ELO integration with CAS genesisWorld, the cloud-based CRM solution SmartWe will be integrated with the ELO ECM Suite.

September 21, 2021

CAS genesisWorld x13: the world premiere of the first CRM + AIA solution for SMEs >>

The new CAS genesisWorld version redefines the CRM solution market with intelligent wizards. The solution by the leading German CRM + AIA developer CAS Software AG from Karlsruhe promises both high efficiency and a safe future for customer-centric small and medium-sized companies. The highlights include the introduction of Augmented Intelligence Assistants (AIA) as well as numerous other new functions to create exciting customer relationships and establish emotional teamwork.

March 31, 2021

Hanover Fair: CAS Software presents consistent customer and sales processes for Industry 4.0 >>

Aiming to offer holistic solutions along the Customer Journey, CAS Software presents integrable CRM/XRM and CPQ configurator solutions from one provider for industry, mechanical engineering, and equipment construction at the digital HANOVER FAIR from 12 to 16 April, 2021.

December 02, 2020

CAS genesisWorld x12 let's you shape the new anywhere workspace with adaptive CRM >>

New software generation for the digital workspace in SMEs: with its new version, CAS genesisWorld x12 offers even more functions helping you to streamline your processes, contact customers and prospects, and strengthen teamwork in your company. The highlights include smart wizards, such as the Picasso search, as well as a variety of functions supporting your teams in the remote office across spatial distances.

August 07, 2019

CAS genesisWorld x11: Smart functions for great customer experiences >>

The new x11 version of CAS genesisWorld has a number of new customer centric functions, designed to help boost the way companies do business, by helping them to react quickly to their customers' needs. Product highlights include: The 'thinking' Picasso search, App Designer 3.0, transparent team planning, surveys now with embedded multimedia content and the mobile product catalog. All of these great features expand users’ options for delivering great customer relationships and shaping positive customer experiences.

March 19, 2019

Winning fans: CAS Software shows a time-saving combination of smart CRM and configuration software at the Hannover Messe >>

Positive customer relationships and customer-centric products are key factors in the success of industrial companies, including machinery and plant manufacturers. That is why CAS Software AG will be presenting solutions aimed at inspiring customers to win them emotionally committed fans at this year's Hannover Messe trade fair from April 1 to 5, 2019. What’s unique about this offer is the combination of industrial customer relationship management (CRM) and intelligent quote and product configuration all from a single source.

August 22, 2018

CAS genesisWorld x10 sets a new standard in CRM for medium-sized enterprises >>

Smart design, assistants that think ahead, marketing automation and data protection – with the x10 version of CAS genesisWorld x10, available now, medium-sized enterprises can profit from new functions that represent the new standard in CRM.

May 15, 2018

CEBIT 2018: CAS Software presenting live demos of new CRM products in its Software Theater >>

As the German market leader in customer relationship management for SMEs, CAS Software AG together with its partners will be presenting a wide range of new products on stand J18 in hall 16. Highlights will include SmartWe®, the app-based CRM Cloud platform for small and medium-sized enterprises, the upcoming version x10 of the company's flagship CRM product CAS genesisWorld, the seamless integration of CRM and Marketing Automation, smart assistants such as Picasso Search, as well as product configuration based on the Virtual Reality (VR) headset from CAS Future Labs.

May 08, 2018

Cooperation between CAS Software and SC-Networks: all-embracing customer-centric communications for SMEs >>

How can companies appeal to a continually growing number of customers who place value in personalized relationships and support? Coinciding with the 2018 CeBIT show, Karlsruhe-based CRM specialist CAS Software AG and SC-Networks GmbH in Starnberg have set themselves the joint goal of establishing a new standard in customer-centric communications for small and medium-sized enterprises. Uniquely in Europe, the combination of CRM and Marketing Automation will help SMEs to identify their customers' real needs and wishes even more closely and serve them even more effectively.


CAS genesisWorld x9 with new functions for better customer relations >>

How will you shape your business relationships in future so that they are more customer-centric, secure and user-friendlier than ever before? CAS Software presents smart functions and innovative features of its CRM solution CAS genesisWorld – for better customer interaction and relations. CAS Software AG is the German CRM market leader for Small and medium sized Enterprises with more than 30 years of experience in Customer Relationship Management.

May 10, 2017

CAS partner program offers new business opportunities >>

Choosing a software house to partner with is not an everyday decision for IT service providers and system vendors. Your long-term success depends on such a decision and how well you balance key factors like strategy and business trends among others.

April 27, 2017

Swyx and CAS Software announce partnership to create communication channels of the future >>

Unified communications vendor, Swyx Solutions AG and CRM expert, CAS Software AG are deepening their existing collaboration. The common goal is to open up new channels for customer communications and to bundle all contact types into one single solution. Companies can therefore transform any interaction into a unique customer experience.

March 08, 2017

CeBIT 2017: CAS Software presents new CRM trends for the digital world >>

"Connecting people" is this year's CeBIT slogan, the CAS team will show you how their smart software can impress both customers and employees. As well as showcasing a whole range of new products to help keep your relationships at the heart of the customer-centric business world. CAS Software AG is a software house with more than 30 years of experience in Customer Relationship Management, you can experience their products and talk to them live from March 20 - 24. 2017 on stand A38 in hall 5 at the CeBIT in Hanover, Germany.


November 23, 2016

CRM Best Practice Award for Walter Knoll >>

Walter Knoll AG & Co. KG has been presented the acquisa CRM Best Practice Award for its exemplary relationship management. The prize for exceptional customer orientation, decided upon by an independent jury, was presented at an official ceremony as part of the CRM Summit 2016 in Würzburg, Germany.

July 27, 2016

CAS genesisWorld x8 with new functions for customer focused companies >>

Shaping customer experiences, intelligent functions and efficient business processes - the latest version of CAS genesisWorld - x8 – is an all-round talent. Employing the globally unique CAS SmartDesign® Technology this market-leading CRM & xRM solution provides companies with new functions for cultivating customer centricity.

February 26, 2016

CeBIT premiere: New app-based, CRM-Cloud solutions for small companies >>

CAS Software AG to unveil new customer-centric solutions for relationship management. You can expect to see the new app-based, CRM-Cloud solution for small companies based on CAS SmartDesign® Technology. Widely recognized as a powerful and flexible CRM solution, CAS genesisWorld has gained a number of new features with this release which will help SMEs to further improve their competitive advantage. In addition, manufacturers of variant-rich products can discover how they can use the CAS Configurator Merlin to bundle their product knowledge and make time savings of up to 90% on creating customer quotes. You can visit CAS Software AG and their partners from March 14 - 18, 2016 on stand A28 in hall 4 at the CeBIT in Hannover.

January 13, 2016

New customer awareness increases demand for innovative CRM and xRM solutions in the Benelux countries >>

The demand for CRM and xRM solutions is increasing across Europe and around the world. As CAS Software AG, the German CRM and xRM solution provider, can also confirm judging from its international growth. The company’s growth in the Benelux countries is being driven by investment in unique CRM features and on-site support to ensure first-rate customer services.


June 26, 2015

Fascinatingly simple, mobile and reliable: CAS genesisWorld in the new x7 version >>

With the release of the new x7 version, CAS genesisWorld now supports the corporate implementation of Customer Centricity in companies. Numerous new functions enable users to get started with a professional Customer Relationship Management tool quickly and guarantee reliable and secure processes when working with customer data. Highlights include: a new radial menu that allows access to the most frequently used functions, the CAS SmartSearch search engine now in its second generation as well as the unique CAS SmartDesign® Technology plus new apps and functions.

February 18, 2015

CeBIT 2015: CRM & xRM for SMEs 4.0 "Made in Germany" >>

At this year's CeBIT, CAS Software AG, the German CRM experts for small and medium-sized enterprises, will be presenting a wealth of new products in hall 5, stand F18. Highlights include CAS SmartDesign® technology, which ensures that CAS products can be used across devices whether smartphones, tablets, in browsers or on internet capable smartwatches. Visitors will also be able to see Windows 8.1 devices that sell for around €100: these are economical alternatives for many companies considering investing in entry-level machines. In terms of customer centric interaction, visitors will have the opportunity to experience the new radial menu, the SmartSearch intelligent search function (now in its second-generation) and the data security standards underpinning the "Software made and hosted in Germany" seal.

October 15, 2014

CRM Best Practice Award for MS Motorservice International GmbH >>

MS Motorservice International GmbH has won the CRM Best Practice Award for their exemplary customer management. This prestigious accolade is awarded annually by an independent jury. The award was presented to MS Motorservice International GmbH at the CRM Expo in Stuttgart.

August 13, 2014

"Software Hosted in Germany" – New quality seal of BITMi association benefits from U.S. court decision >>

Only a few days ago, a U.S. federal court ordered Microsoft to turn over customer data of a suspect. What makes this ruling explosive topic: the data is not stored in the U.S., but on a server of Microsoft’s European subsidiary in Ireland. commentator Herbert Braun: " ‘it is a question of who controls the data rather than where it is stored’, the judge commented on her ruling – this sentence should be well remembered by companies, federal institutions and individuals."

July 01, 2014

CAS genesisWorld in version x6 now with a fresh design and unique search engine >>

New user interfaces and a bundle of CRM functions are available to users now in the x6 version of CAS genesisWorld. Free apps extend operational use to tablets, smartphones and browser-capable mobile devices. The protection of sensitive customer data has been improved through the optimized security architecture. Other highlights in the new x6 version include: the new Easy Invoice module for improved invoicing and the internal search engine ‘CAS SmartSearch’, which has revolutionized searching in user-sensitive company information.

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