The digitalization and customization of complex products in the age of Industry 4.0 requires innovative solutions for customer relationship management in the sales and service sectors: during the Hanover Fair digital edition, CAS Software will show how the combination of CRM/XRM as well as product, and quote configuration becomes one integrated solution with which you can create flexible and efficient processes and exciting customer experiences along the Customer Journey.

Create an experience with the integrated Customer Journey
At CAS Software, you can witness seamless consulting and communication processes without system interruptions. From first contact and opportunities in the CRM/XRM system to smart product configurations with CPQ, to service and after-sales processes: the individual stations of the process chain are linked with each other so the customer and their order are always in focus.

Integrated digital wizards and recommender systems based on artificial intelligence as well as virtual and augmented reality are creating unique customer experiences. Especially when customers cannot view products on location, VR/AR solutions help create and establish emotional and sustainable customer loyalty. For example, with a glance through the VR glasses, customers can view vehicles or machines in the virtual space, and you can establish interactive and collaborative communication with your customers.

Customer Centricity is the future
Nowadays, especially industrial companies depend on eye-level collaboration with their customers that is integrated, smart, efficient, but also customized, digitally fair, and trustworthy," Martin Hubschneider, CEO of CAS Software AG, is convinced. With the combination of CRM/XRM and product configuration, CAS Software offers an integrated solution landscape from one provider that is currently unique in the market. On this basis, you can easily and quickly create quotes and, at the same time, create and extend distinctive and appreciative relationships based on emotional loyalty.

Smart wizards for the new digital workspace
As the German market leader for CRM/XRM in SMEs, the software experts from Karlsruhe present numerous functions and possibilities for an efficient and customer-centric relationship management: from SmartWe, the app-based cloud solution for small businesses, to the flexible CAS genesisWorld solution

The product highlights of the current CAS genesisWorld version include, for example, smart wizards such as the AI-based Picasso search that is supported by artificial intelligence algorithms and highlights important appointments, documents, opportunities, tasks, and contacts. Using the integrated App Designer, you can customize orders and processes to best fit your use cases and thereby increase the level of freedom and flexibility. The worldwide unique CAS SmartDesign® technology ensures a consistent Look & Feel and user experience even on mobile devices such as smartphones, tablets, or notebooks. The software automatically adapts to the respective device and display sizes and creates a consistent user experience while also supporting working remotely. The world's most mobile CRM provides a basis for a new kind of digital workspace: any place can become your office.

Desired products with CPQ
The product and quote configurator CAS Configurator Merlin centralizes product knowledge in your company with user-friendly wizards. The configurator promotes cross-unit flexibility as you can divide your entire product landscape into components and thereby create the basis for later configurations during the sales process. At the same time, the configurator enables the manufacture of custom products based on the components manufactured in series. Thus, you can create quotes more quickly and easily and prevent errors thanks to the integrated check for technical feasibility. With only a few clicks, you can offer the ideal custom product to any customer. You can further process configuration data directly in a smart production thanks to available interfaces. Prospectively, these functions can be used to directly address machines, robots, and cyber-physical systems in the production environment and establish an autonomous production

Digital sovereignty ensures trustworthiness
Digital sovereignty is a significant factor for trustworthy customer relationships in sales processes and customer relationship management. The CAS Software solutions have been honored with the "Software Made in Germany" quality seal and the fair.digital seal and support you in complying with the EU-GDPR, with the management of declarations of consent, or the automatic and timely deletion of data.

Further informations:
www.cas.de/en/news/veranstaltungen/hanover-fair-2021-digital-edition.html