On the joint stand run by the German Engineering Federation VDMA's Software and Digitalization Association in hall 7 (stand E26), the Karlsruhe-based CAS team will be demonstrating how companies can build reliable customer relationships, maintain them on an individual basis, and grow them with enthusiasm into something truly extraordinary. The solutions on offer employ a unique combination of CRM and product configuration, smart digital assistants, and intuitive, smartly designed software user interfaces.

 

Shaping customer relationships as an experience

"It is essential for industrial companies, especially, to focus on the individual needs of their customers at all times," states Martin Hubschneider, CEO of CAS Software AG. "Our multi-award-winning CRM solutions are already supporting thousands of small and medium-sized enterprises worldwide in shaping a unique and thrilling customer and product experience." This can be experienced firsthand at the Hannover Messe through the Virtual Reality headset from CAS Future Labs featuring specific Augmented Reality content. These new forms of interaction are key tools in opening up new perspectives for a collaborative dialog with customers.

Smart CRM supporting day-to-day customer contacts

The CRM flagship product CAS genesisWorld x10 offers lots of new features placing customers and employees even more closely in focus, particularly for SMEs. As the German market leader in CRM for SMEs, the software specialist from Karlsruhe will be presenting smart assistants such as its AI-based Picasso search. Inspired by the famous quotation from Pablo Picasso: "I do not search, I find", the digital assistant provides users with exactly the information that is relevant to them. Supported by AI algorithms, the search function highlights particularly important appointments, documents, opportunities, tasks, and contacts.

 

A winning formula: With a consistent look & feel paired with trustworthiness

Winner of the 2018 German Design Award and bearer of the "Software Made in Germany" quality mark, the CAS genesisWorld CRM solution - like the recently launched app-based CRM Cloud platform SmartWe - is a byword for innovation, trustworthiness, and digital sovereignty. The world's-first CAS SmartDesign® technology enables both CRM solutions to be implemented on smartphones, tablets or laptops with a unified look and feel. The software automatically adapts to the specific device's size and user interface, thus ensuring a consistent user experience.

 

The ideal product for every customer

Combined with the CAS configurator Merlin, CRM-based customer relationship management can be enhanced by intelligent product and quote configuration. The product and quote configurator centralizes a business's product knowledge with the aid of user-friendly assistants, and enables the creation of unified cross-departmental selling processes which can be structured at will and optimized for the long term. In this way, quotes can be drawn up much quicker, and the ideal product can be offered to every customer. Interacting with CAS genesisWorld, CAS configurator Merlin enables contacts to be maintained after the acquisition phase, providing a single resource for inspiring customers and winning them over as emotionally committed fans in the long term.

 

About Hannover Messe

Hannover Messe is the world's leading industrial trade fair. Based on its lead theme of "Integrated Industry - Industrial Intelligence", it spotlights the digitalization of manufacturing and energy systems. Alongside the six lead shows - IAMD-Integrated Automation, Motion & Drives, Digital Factory, Integrated Energy, Industrial Supply, ComVac, and Research & Technology - there are also special areas for startups and career-related topics. More than 90 conferences and forums round off the program. Sweden is the 2019 Hannover Messe partner

country.https://www.hannovermesse.de

 

About the VDMA

Software and Digitalization AssociationThe German Engineering Federation VDMA's Software and Digitalization Association represents the successful software manufacturers and development departments of the most renowned mechanical engineering companies on the market today. More than 400 members are represented in the association. It explores topics such as platform economics, machine learning, enterprise resource planning, customer relationship management, manufacturing execution systems, and product development.

sud.vdma.org/ueber-uns

 

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Picture caption: At the joint stand of the VDMA Software and Digitisation Association, the Karlsruhe CAS team will be demonstrating in Hall 7 (Stand E26) how companies can build up customer relationships based on trust, cultivate them individually and develop them into something extraordinary with enthusiasm.

 

The photo is free for editorial use. Source: CAS