04/04/23CustomerSpotlight: How 62damrak uses CAS CRM to create a central information hub and clear PIM

The CustomerSpotlight series continues with another inspiring company doing amazing things with CAS CRM.

CustomerSpotlight: How 62damrak uses CAS CRM

In this new episode we turn the spotlight on CAS Customer 62damrak from Hilversum (Netherlands), who is the most complete supplier of travel guides and maps as well as English books in the Netherlands. Founded in 2011, 62damrak is not just a classic bookshop like many others but tailors their services to customers‘ wishes and their profiles. With advice, knowledge and reliable delivery they reach a higher level of customer service and satisfaction.

62damrak implemented the CAS CRM solution CAS genesisWorld to create a central information hub and clear PIM (Product Information Management) because an ERP system was not sufficient enough to record all the properties, tags descriptions of 62damrak’s products. With CAS genesisWorld as an all-in-one platform for B2B and B2C feeds, the team gets a perfect overview of all incoming orders and outgoing feeds and establishes efficient and standardized workflows to boost their teamwork for best customer care.

“One of the main advantages of CAS genesisWorld for us is certainly that we can offer our existing customers much better service and at the same time deliver very creative new solutions to prospective customers.“

says Giel Overduin, Product Manager at Travel Maps 62damrak.

In order to benefit from the numerous advantages of a CRM system tailored to the own needs, it was important to plan the project introduction in a well thought-out manner. CAS Certified Partner Comaxs Software Solutions was closely alongside 62damrak with its experienced CRM Consultants, guiding the step-by-step implementation and also able to take a look outside the box.

Learn more about how the CRM project was successfully implemented and how CRM can be used as a great value-added central platform and information hub. Watch the CustomerSpotlight video with Giel Overduin, Product Manager Travel & Maps at 62damrak, and Corné van Eekelen, Commercial Director at Comaxs Software Solutions.

Watch now

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