31/10/23Best customer satisfaction with top results for CAS Software

With top marks and an outstanding total result, CAS Software shines in the recently published "CRM in Practice 2023/2024" Trovarit AG satisfaction survey. Thus, CAS ensures the leading spot among CRM solutions with a total score of 1.61. It should be noted that the CRM solution CAS genesisWorld scores above average with both the software itself and the implementation and services provided by certified implementation partners and CAS Software.


The market-leading German CRM specialist for SMEs has improved in almost all assessment criteria compared to the last survey with its CRM + AIA solution CAS genesisWorld. The solution's functionality, customizability/flexibility, mobile usability, and industry competence notably affected its positive evaluation.


Customers value personal relationships
According to the survey results, CAS Software AG is one of the providers who - together with their implementing partners - maintain a very intense and personal relationship with their customers. The outstanding results in the categories "Service, Project management, Implementation", and "Overall partner" speak for themselves. CAS Software provides the ideal basis for successful customer relationship management resulting in outstanding overall customer satisfaction.


Functionality scores high for participants
When selecting a system, users value high usability and customizability as well as extensive functions in CRM software. Most of the survey participants rate the functionality of the CRM solution CAS genesisWorld as excellent.


Mobile CRM still important for customers
The high requirements for a flexible and modern working environment are palpable in the current survey as satisfaction markers, such as mobility, become more relevant. The survey participants evaluate this aspect of the CRM solution CAS genesisworld as outstandingly positive, that is, the solution's mobile use functions.


Best-prepared into the future
Concerning the development of the corporate software landscape, CRM still represents one of the most prioritized fields of action in any company. Further analyses indicate that the aspects "Low complexity", "Close customer relationships", and "Current technology/release states" significantly affect the positive ratings of CRM installations.


Data and information security of utmost importance
As customer data are especially sensitive, 75% of respondents claim that the "Data and information security" topic is very relevant to them. This confirms the fair.digital (digitally fair) strategy of CAS Software. 52% say that mobile CRM use is very important to them. With its SmartDesign development, CAS Software offers the ideal basis for CRM on the go.


Good to know about the survey
CAS Software has participated in the independent "CRM in practice" CRM satisfaction study for the fifth time in a row. During the survey, the market analysts of Trovarit AG examined the use of the CRM deployment. To this end, they surveyed CRM users on their CRM experiences. They also took a detailed look at the challenges during CRM implementation and operation.