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A new level of customer experience: AI in sales
Whether as voice assistants such as Siri and Alexa, translation tools such as DeepL or navigation systems such as Google Maps - AI applications are now used in almost all areas of life. And new fascinating examples of these applications reach us almost every day.
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The fine art of customer satisfaction
Freshly recovered and with renewed energy, many of us are entering a busy period after the vacation season: Year-end business is just around the corner, the projects planned for 2024 still need to be completed in the remaining months and planning for 2025 is about to begin. In the midst of all this, it is particularly important to keep our customers in mind and strengthen our relationships with them along the entire customer journey. I am therefore all the more pleased about the new x16 version of CAS genesisWorld, which supports you in this.
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CAS genesisWorld x16: the new version is here
Future-oriented companies have one thing in common: They always put their customers into the center of all their activities. The new x16 version of CAS genesisWorld supports you with innovative, intelligent functions that simplify your day-to-day work for sustainable customer relationships.
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Work quickly and easily with templates
The smart and intelligent functions of our CRM + AIA® solutions make daily work easier and optimize processes. Our tip today:
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Tailor-made industry solution supports energy transition
Energiequelle introduced the CAS genesisWorld industry solution skejlo-software for renewables in order to maintain an overview of data, contracts and contacts at all times when planning energy systems.
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The future of marketing & sales – 5 Steps to a Successful We-team
Whether a start-up, medium-sized company or large corporation - for every company, marketing and sales are fundamental pillars of business success. Both areas interact with customers and prospects in different ways and together ensure that inspiring customer experiences are created along the customer journey.
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Summer Interview with Martin Hubschneider
Where does the innovative power of CAS software come from? What trends can we expect to see in business software - especially in CRM and CPQ? And what significance will artificial intelligence have in the future? We asked Martin Hubschneider, founder and CEO of CAS Software AG, in a personal interview.
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B2B-trends: the top 7 digitalization topics for a future-proof business
In the highly competitive business world, customer centricity and customer experience are increasingly becoming the cornerstone of successful business strategies. Forward-looking companies are always on the lookout for innovative approaches to stay in touch with their customers and prospects, optimize their sales and make their processes more efficient. In view of the accelerated pace of technological change and changing customer needs, it is therefore crucial to keep an eye on the top business trends in customer relationship management, sales and the digital office.
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Win-loss analysis in sales
Clever functions of CAS CRM solutions make your daily work easier and optimize processes. Today, we will show you how you can easily integrate a win-loss analysis into your sales process with CAS genesisWold.
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Cloud CRM as part of the future strategy at mk Technology Group
With CAS genesisWorld, the company has reduced its administrative workload, improved data quality and made all important customer information available to employees at any time and from any location.
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HANNOVER MESSE 2024: Innovative. Sustainable. Connected.
At the world’s leading industrial trade fair, future-oriented companies present solutions for a high-performance and also sustainable industry under the theme “Energizing a Sustainable Industry“. Over 4,000 companies will be acting as a networked industrial ecosystem and demonstrating how climate neutrality can be achieved through electrification, digitization and automation.
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The magic of Advent
The Advent season enchants us once again with lovely street decorations and atmospheric lights as well as the smell of cookies and sweet mulled wine.
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Increase company growth with Corporate Happiness
The success of companies is measured in balance sheets, annual reports and key figures – but what about the company's non-measurable success factors?
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New CAS TrainingCenter
In recent weeks, we have launched the CAS TrainingCenter for CAS CRM customers. On the digital knowledge platform, we provide valuable and practical know-how about CAS genesisWorld quickly, easily and at any time.
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Improving address quality: uniform, complete, simple and fast
Clever functions of CAS CRM solutions make your daily work easier and optimize processes. Today, we present to you: Improving address quality
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COG optimizes customer service with CRM
The C. Otto Gehrckens GmbH & Co. KG (COG for short) is a leading supplier of elastomer seals and O-rings. The company uses the CRM solution CAS genesisWorld to serve individual customer needs in a structured and simple way.
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STS strengthens trusting customer relationships with CRM
Trusting customer relationships is the number-one priority at Spezial-Transformatoren-Stockach GmbH & Co. KG. To ensure modern relationship management, the technology company counts on the CRM solution CAS genesisWorld, including a seamless connection to Infor COM.
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Best customer satisfaction with top results for CAS Software
With top marks and an outstanding total result, CAS Software shines in the recently published "CRM in Practice 2023/2024" Trovarit AG satisfaction survey. Thus, CAS ensures the leading spot among CRM solutions with a total score of 1.61. It should be noted that the CRM solution CAS genesisWorld scores above average with both the software itself and the implementation and services provided by certified implementation partners and CAS Software.
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CRM + AIA®, the perfect assistant for the hybrid working environment
The hybrid workplace has become the norm. We are at home, on the road or in the office – sometimes we use the smartphone, sometimes the tablet, often the laptop and occasionally several devices at the same time. In order to ensure excellent service and successful business relationships, we need to be well informed at all times and work without losing data.
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Natural vs. Artificial Intelligence: Will the human factor be replaced by AI?
Artificial Intelligence has entered our everyday business life. Cleverly used, high-performance technology supports us in complex data evaluation, process optimization and problem solving. But can AI replace humans in thinking and in successful customer relationship management? Will we soon be superfluous?
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CAS genesisWorld x15: the new version of the CRM+AIA® solution is here!
Enter the world of the CRM+AIA® solution CAS genesisWorld x15 by CAS Software: the new version sparks a firework of innovations with numerous new features and functions.
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Invitation to the DigitalForum CRM on 18.10.2023
Along with the approaching fall, CRM + AIA® brings a fresh breeze, clears your head, and illuminates your business relationships across all customer-focused processes.
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CustomerSpotlight: CRM manages the global sales at Dunavox Kft.
The CustomerSpotlight series continues with another inspiring best practice case about the digital transformation with CAS CRM.
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QESAR strengthens goal-oriented communication with CRM
What sets QESAR apart is systematic and goal-oriented communication which is also honest and appreciative. For first-class relationship management and systematic and targeted communication, Qesar uses the CRM + AIA® solution CAS genesisWorld.
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Track goals easily and clearly
Clever functions of CAS CRM solutions make your daily work easier and optimize processes. Today, we present how you track goals easily and clearly.
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Powerful relationships - the basis for sustainable success
Shaping the future and having a positive influence on our digital world: that's what drives forward-looking companies. Right now is the opportunity to take action and use digital technologies for powerful relationships and sustainable success.
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The key to inspiring service
Throughout nearly every customer interaction, there comes a time when support and service are required. While products and offers are becoming increasingly comparable, companies distinguish themselves from their competitors by providing exceptional service and a harmonious customer experience, thereby inspiring greater loyalty and repeat business over time.
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Digital Office Index 2023 – Are German companies embracing digitalization?
The working environment has experienced a fundamental shift in recent years and will continue to develop rapidly in the future. Driven by digitalization and emerging technologies, a profound structural transformation is taking place in the world of work. Despite numerous companies having already implemented digital solutions, the latest findings from Bitkom e.V.'s Digital Office Index 2023 reveal that small and medium-sized enterprises, in particular, perceive a pressing need to bridge the digital gap. To avoid falling behind, companies must embrace a new mindset and remain receptive to new ideas.
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Pooled knowledge: CAS CRM Talks, webinars and tutorials
To make your digitisation activities and customer relationships even more successful, we want to support you with concentrated, practical knowledge about digitisation and the use of CRM in your company.
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Trusting relationships are the best insurance
To better cater to the individual wants and needs of clients, the progressive northern German business employs the CAS genesisWorld CRM solution as its central organizational platform.
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CRM for the direct line to the customer
Products from TP-Link make the world a little easier. The company specializes in intelligent network technology. With CAS genesisWorld, the TP-Link team delights customers and partners with optimal contact and information management.
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CRM Tutorial: Work smarter everyday
The clever functions of CAS CRM solutions make your daily work easier and optimize processes. This time you will learn how to easily manage gifts and compliance rules with CAS genesisWorld.
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CAS Software in the final of the IT EUROPA Channel Awards
This year will be the 15th time that the IT EUROPA Channel Awards are being held. CAS Software has been named a finalist in the international IT industry competition. The awards ceremony will take place on May 18, 2023 in London.
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CustomerSpotlight: How 62damrak uses CAS CRM to create a central information hub and clear PIM
The CustomerSpotlight series continues with another inspiring company doing amazing things with CAS CRM.
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Wishing you every success in your relationships for 2023
It is still early in 2023, and we hope that you have retained the positive momentum of the New Year. Even though the global environment remains challenging and unpredictable, the economic situation is nevertheless improving in many sectors - we wish you every success and good fortune in all your business endeavors.
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Trends in Marketing – New Opportunities and Challenges
Never before have companies had so many different communication channels and digital formats to reach customers and prospects. At the same time, however, it has never been so difficult to capture the attention of the target customers. Why? Because customers and prospects face a daily overflow of information, messages, and e-mails.
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Creative ideas for more participation
More participation for the disabled: Rehatec GmbH aspires to bring innovative and high quality rehabilitation aids to adults and children alike. Using CAS genesisWorld the employees can save time on administrative duties.
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CRM Tutorial: Work smarter everyday
The clever functions of CAS CRM solutions make your daily work easier and optimize processes. Today, we present to you:
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We wish you a merry christmas and a happy new year
Thank you very much for your trust, the great cooperation and inspiring moments.
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Actively shaping the future
"The future interests me – I´m going to spend the rest of my life there."
This quote by Mark Twain has accompanied me personally this year. We all live in a special time with constantly new challenges. Many people are afraid of an uncertain future and feel paralyzed. With this editorial, I would like to encourage you to take a very active role in shaping your and our future with well-founded confidence.
Five essential tips for modern sales
In recent years, digital transformation, the Internet and social media have had a major impact on society and have thus also changed the sales approach. Whereas the focus used to be on products, it is now on the needs of prospects and customers.
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Open mind: Taking CRM to the next level
As the specialist for smoke and heat exhaust systems, Aumüller Aumatic represents up-to-date window automation. With CAS genesisWorld, Aumüller eases communication with customers and optimizes the central information base.
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One CRM that keeps it all together
As a central corporate memory, CAS genesisWorld at Hagedorn bundles all relevant communication and interaction data related to a customer to ensure more transparency and efficiency. Employees can access all data anytime.
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CRM Tutorial: Work smarter everyday
Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences. Today we present you:
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Innovative SmartDesign® technology for an inspiring user experience
In today's working world, multitasking is often the name of the game when working with software applications. Users are often constantly switching between Microsoft Office, CRM, ERP solutions and video conferencing tools. In order not to lose sight of the big picture and at the same time ensure fast and customer-oriented service, it is not only important to ensure data quality and the smooth exchange of data between IT solutions, but also to create an inspiring user experience.
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CAS genesisWorld x14: CRM + AIA® – the solid foundation for smart businesses, best customer relationships and sustainable success
With the new x14 version of CAS genesisWorld, CAS Software presents the next generation of the CRM + AIA® solution for SMEs: numerous intelligent assistants support efficient teamwork and put the needs of customers and prospects more into focus to create a custom and exciting Customer Experience.
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CRM in SMEs - Requirements, challenges, and new aspirations
Small- and medium-sized companies are the backbone of the economy, technology, and employment. They are the driving force for innovation, and their ability to react very quickly and flexibly to market changes makes them strong partners for other companies and the worldwide economy.
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The best CRM software deserves the best hosting
The cooperation between CAS Premium Partner Two Visions and Skyliner goes back many years. Besides hosting the CRM system, Skyliner also provides the cloud service for Two Visions' customers. Together with Jeroen van Scherpenzeel, owner of Two Visions, we look back on the cooperation and look ahead to new developments.
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CRM Tutorial: Work smarter everyday
Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences. Today we present you:
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Information platform for a better future
With the help of CAS CRM + AIA® solution CAS genesisWorld, knowledge transfer is supported, routine tasks become more efficient with the help of intelligent assistants and meaningful reports help with decision-making.
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Trusting relationships with customers
From sales to purchasing to management, all employees at Klaus Faber AG are well informed. CAS genesisWorld makes all information centrally available, enabling customer-oriented service from anywhere and maximum flexibility.
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CustomerSpotlight: How CAS CRM empowers Sales and Marketing at AMAZONE Group
The CustomerSpotlight series shines a light on impressive and inspiring companies that are accomplishing amazing things with CAS CRM.
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CustomerSpotlight: How CAS CRM empowers the Customer Management at PRF Gas Solutions
The CustomerSpotlight series illuminates why impressive and inspiring companies use CAS CRM to successfully orchestrate business objectives.
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Innovator of the Year®: CAS Software wins TOP 100
CAS Software named "Innovator of the Year" in this year's TOP 100 innovation competition, ranking first among all companies in the class-C size category (that is companies with more than 200 employees). CAS Software AG’s founder and CEO Martin Hubschneider and his team accepted the award from the TOP 100 mentor and science journalist Ranga Yogeshwar on June 24, 2022 in Frankfurt am Main.
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Digital Office Index 2022 – how digitally do German companies work?
The German economy has experienced a significant digitalization boost because of the Corona pandemic: The digital office has become the epitome of productivity and collaboration in companies: 9 out of 10 companies are open to digitalization and 83 percent of organizations are already pursuing a digitalization strategy, according to Bitkom's findings on the Digital Office Index 2022. Now it is a matter of overcoming the last inhibitions in order to strengthen the future viability of companies with digital tools.
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The future of our working world is hybrid, intelligent and customer-centric
The working environment in which we operate has changed significantly over the past two years. The demands on companies, employees and the workplace have continued to evolve. We want to work intelligent, moving away from analog processes and location-based productivity so that we can be successful while being transparent, connected and efficient, in a powerful digital workspace.
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DigitalForum Customer Centricity: Strengthen your future viability
At this year's DigitalForum Customer Centricity on Thursday, June 30, we would like to strengthen your company and your future viability, inform you about current opportunities through digitalization and support you in driving your measures towards more customer centricity.
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CRM/XRM for high voltage
As a digital information platform with custom dashboards, CAS genesisWorld designs leaner and more consistent processes for greater efficiency. The 360-degree all-round view of appointments, tasks, notes, sales opportunities, complaints, orders, delivery notes and projects ensures efficient, cross-departmental collaboration and a targeted, customer-specific approach at SIBA GmbH.
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Everything in flow with CRM
As a digital corporate memory, CAS genesisWorld bundles all customer information and is linked to ERP software via an interface to ensure a seamless flow of information for an efficient access to all company data from anywhere.
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CRM Tutorial: Work smarter everyday
Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences. Today we present you: Let your CRM talk with emojis
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ExcellenceTalk: Seemless integration of CRM + ERP for a smooth business process
Enterprise Ressource Planning (ERP) and Customer Relationship Management (CRM) solutions have become indispensable in the modern business world, and working efficiently across departments is becoming increasingly crucial for companies.
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CustomerSpotlight: AUTONOM Services S.A. grows even faster by using CAS CRM
The CustomerSpotlight series shines a light on impressive and inspiring companies that are accomplishing amazing things with CAS CRM. In this new episode we turn the spotlight on CAS Customer AUTONOM Services S.A., who has become the mobility network in Romania, while managing 43 locations in 34 cities and a fleet of over 12000 new cars.
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CAS Software once again among the TOP 100 companies
In the 29th round of the TOP 100 competition, CAS Software once again impresses as a hotbed of ideas and innovation, making it one of the most innovative companies in the SME sector in 2022.
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CRM & Customer Orientation 2022 – Time for a Paradigm Shift?
CRM as a successful corporate strategy needs a paradigm shift, proclaims Georg Blum, CRM expert, university lecturer and managing director of 1A Relations GmbH in his CRM-Manifesto. Drawing on a profound wealth of knowledge and more than 30 years of experience from his time spent consulting with more than 100 companies, he talks to us in this interview about the necessary changes companies have to consider when designing successful customer relationship management.
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Digital freedom for wild birds and innovators
"Tame birds sing of freedom, wild birds fly." This quote from John Lennon sums up the CAS CRM vision of a fair digital world in which positive thoughts inspire and connect people.
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Boost your sales with Leadinfo and CAS genesisWorld
You might have lost sales today and didn't even know it: 98% of your website visitors leave your website without leaving any trace. Leadinfo is the powerful lead generation software that recognises your anonymous website visitors and displays them via a clear dashboard so that you can directly contact the most valuable visitors on your website. No more waiting for incoming calls or emails but getting started immediately with the hottest leads!
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CRM for optimal customer relationships
With CAS genesisWorld, JOST-Werke Deutschland is able to bring together the patchwork of information in a central market and customer information platform in order to make the information flow transparent across countries and locations.
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Paving the way for excited customers
VTG is Europe's largest private freight wagon rental company and one of the market leaders for logistics services. Since 2019, VTG Project logistics has been using CAS genesisWorld to gain the perfect 360° overview of all customer processes and data and standardize their workflows.
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Bundled knowledge: CRM Info Center
To make your digitisation activities and customer relationships even more successful, we want to support you with concentrated, practical knowledge about digitisation and the use of CRM in your company.
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CRM Tutorial: Work smarter everyday
Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences. Today we present you: Targeted marketing and smart lead capture with opt-in.
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Giving joy together connects ❤️
Thank you for supporting your favorite project and making a donation with us.
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Get the most out of your CRM with an continuous improvement process
It is finally done! After weeks of defining, configuring, testing, and training on your CRM solution, the Going Live phase concludes the successful implementation of your CRM project. During the implementation phase, we focused on the essential processes and task areas as well as quick wins. Now the further development and optimization of the CRM solution follows seamlessly.
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Customers give best marks to CAS Software in CRM study
Once again, CAS Software has attained a top result in the newly published "CRM in practice 2021/22" satisfaction survey by Trovarit AG in cooperation with techconsult GmbH. CAS Software shines with above-average top marks, especially in aspects that are of great importance for medium-sized companies.
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CAS genesisWorld for trust-based relationships
As a holistic CRM solution, CAS genesisWorld supports the development of trusting customer relationships. The area of application is extensive: from the sales opportunity to the service report, all important information is centrally compiled in a customer dossier and can be viewed by all 200 employees across departments, transparently and in compliance with data protection regulations.
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CRM Tutorial: Work smarter everyday
Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences.
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CRM implementation - How to make your digitalization project a success
More and more companies choose to implement a CRM solution to digitalize their processes and set the course towards a sustainably successful future.
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Future-proof CRM solutions for digital transformation
For a healthy business development and a sustainable future, businesses need to align their processes to digital transformation and thoroughly question their tried-and-tested processes. Keeping an eye on the big picture and on your customers and the ecosystem around you is essential to be able to flexibly react to changes and break new ground.
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CAS genesisWorld x13: CRM + AIA for unlimited digital freedom
Especially in times of mobile working, flexibility, individuality and GDPR-compliant access to customer information are essential for business success. CAS genesisWorld x13 provides you with optimum support for your digital office and helps you to design your working environment in a way that best suits your company and your individual tasks, so that you can impress customers with efficient workflows and distinctive customer centricity.
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Live-Webinar for CRM/XRM and the best customer relationships
The digital seminars are regularly being expanded and updated for you in order to provide you with a high-quality knowledge and training offering.
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Best practice: Fit for digital business with CRM
By modernising it's workstations and processes, Mikro Kapital has made the jump into the digital now in order to offer the best service, especially in times of pandemic.
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CRM Tutorials: Work smarter everyday
Smart CAS genesisWorld functions ease your daily work, optimize processes, increase your efficiency and support you in creating inspiring customer experiences.
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Interview with Matthias Tratz, Head of Product & Solution Design at CAS Software AG
Over the past year, the office and work routine has changed drastically for most of us. At the same time, we have embarked on new course into the new digital workspace with CAS genesisWorld and version x12. Can CRM support the digital transformation? And how can the new, digital and virtual collaboration succeed across spatial boundaries? We talked to Matthias Tratz, Head of Product & Solution Design at CAS Software AG, about this in a personal interview.
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Digital Office Index: One year of Corona – what has changed?
Awareness of the economic benefits of digitalization and the importance of digital technologies has been heightened in the minds of many over the past year: Only 12 percent of companies with 20 or more employees still have doubts about digitalization, according to the results of Bitkom's special Digital Office Index survey. Now it is a matter of driving digitalization forward in practice as well and not letting doubts put the brakes on.
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Customer Management: Success comes pretty quickly and can be measured fantastically
The Corona pandemic has forced companies to start digitizing their processes faster than anyone could have imagined. Company leaders are facing path-breaking decisions, investing in new business models, and are under pressure to stay cost-efficient while still working effective. In many cases, they loose sight of their Customer Management. "That's a big mistake," Thomas Hamele, Managing Director of BCM. Best Customer Management GmbH and long-time CRM expert, is convinced.
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Best practice: Reliably reaching your goal with CAS genesisWorld
Global Flash has been using CRM/XRM solutions from CAS Software AG for efficient processes, targeted communication and their customer management since 1994.
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Best Practice: A CRM that grows with you
CAS genesisWorld has been part of Yamaichi's daily routine for almost 20 years (2003) and today provides specific support in designing targeted processes for marketing, sales, purchasing and quality management.
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CRM Tutorials: Work smarter everyday
Smart CAS genesisWorld functions ease your daily work, optimize processes, and increase your efficiency as well as supporting remote modes of working.
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Hannover Messe 2021 - thank you for your virtual visit!
Aiming to offer holistic solutions along the Customer Journey, CAS Software presented integrable CRM/XRM and configurator solutions (CPQ) from one provider for industry, mechanical engineering, and equipment construction at the digital Hanover Fair from 12 to 16 April, 2021.
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Short interview with Martin Hubschneider, CEO CAS Software AG
In this personal interview, we asked Martin Hubschneider, founder and CEO of CAS Software AG, four questions how the company is managing the challenging situation.
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Seven success factors of the digital workplace: CRM plays a vital role in accelerating your digitalization
Digital communication, remote collaboration and virtual meetings have become part of everyday life for many of us in these times. What still required improvisation and creativity from individuals and businesses in 2020 has now become the new normal and has also opened up many new opportunities and possibilities.
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New webinars for CRM/XRM and the best customer relationships
The digital seminars are regularly being expanded and updated for you in order to provide you with a high-quality knowledge and training offering.
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CRM Tutorials: Work smarter everyday
Smart CAS genesisWorld functions ease your daily work, optimize processes, and increase your efficiency as well as supporting remote modes of working.
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WirtschaftsWoche: CAS on the winners' podium again
With an innovation score of 262, CAS Software took 3. place in Germany's most innovative 'Mittelstand' companies competition. This places CAS Software AG in amongst the crème de la crème from a total of 3500 companies.
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Using innovative strength to shape the future today
Innovative strength and the courage to change are more important than ever. New technologies enable more efficient work processes and create new economic opportunities. Current studies show that constant process optimizations and investments in the future of a company are vital in ensuring that a company also has the capacity to act under difficult circumstances.
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New Bitkom study: Digital Office leads to more satisfied customers
In about half of all companies surveyed, every second office and administrative process is still paper-based. However, this is changing, due to the Corona pandemic the digital office is on the rise. The digital workplace has now become synonymous with operational capability and cooperation. These, and other results, were the findings of the new Digital Office Index 2020. And if we take a look at CRM and Customer Centricity, we can see some interesting developments.
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CRM Guide: Sales 4.0
Digital transformation is increasingly sidelining traditional sales structures, including both the B2B and B2C sectors. In the past, products and services could be placed relatively easily in response to customer demand, but today sales representatives are faced with two extreme factors: strong competition, and comprehensively informed and self-assured prospective customers. Nonetheless, personalized advice and selling are not yet on the way out.
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New webinars for CRM/XRM and the best customer relationships
The digital seminars are regularly being expanded and updated for you in order to provide you with a high-quality knowledge and training offering.
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Best practice: Naturally, for the love of our customers
After implementing the CAS genesisWorld CRM solution, TEAM 7 a leading premium furniture manufacturer, was able to intensify their customer contact throughout their growing global network as well as strengthen their cooperation at head office.
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CRM Tutorials: Work smarter everyday
Clever CAS genesisWorld functions ease your daily work, optimize processes, and increase your efficiency.
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CAS CRM customers as "Germany's strongest growing companies 2020"
In cooperation with the Handelsblatt business newspaper, this was the eleventh time in a row that Munich Strategy had determined the TOP 100 companies: Ranking companies with the strongest growth, largest increase in turnover and best return on sales.
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