CRM glossary

Customer relationship management (CRM) is a strategy for managing a company's interactions with its customers to enable them to establish and nurture stronger, more profitable customer relationships. It involves using modern information and communication technologies to organize and optimize business processes for sales and marketing activities, customer service and technical support.

The implementation of CRM in a company requires an integrated information management system, referred to here as a CRM solution, a CRM system, or CRM software.

Collecting all relevant information about each customer and synchronizing all communication channels will help you better understand your customers, their behavior and their requirements, and enable you to target them more effectively.