CRM – competitive advantage

Especially small and medium-sized companies deal with a lot of competition, making customer acquisition and customer win-backs even more difficult. Customers make high demands on your services: They want high-quality products and services and communication with your business and all employees. Obtaining customer satisfaction requires high efficiency in your sales team, management of all important customer data across all departments, simple and effective contact management, and the implementation of CRM fundamentals.

CRM software by CAS Software AG: Ideal solutions for your customer management

CAS Software AG in Karlsruhe is the German market leader in CRM software for small and medium-sized companies. We have been specialists in the area of CRM for 30 years. We offer professional CRM solutions which are customised according to the requirements and software applications of small and medium-sized companies. Our products help you focus on your customers in every area of your business. You can collect, record, and edit client data effectively as a team. The software reduces your employees’ necessary administrative workload, is fun to use, and instantly improves your customer support and customer relationship management. In addition, you increase sustainable efficiency in sales, marketing, customer service, and all other departments that use customer data or have direct contact with customers.

CAS Software AG cloud CRM solutions

Our CRM is very flexible concerning the requirements of our clients. Next to business solutions which were especially developed for important industrial sectors such as financial service providers, research facilities, or engineers, we also offer a streamlined cloud CRM software. Cloud CRM (being part of the “software as a service” (Saas)) does not require any local installation on your company’s computers. Instead, your employees can access the CRM solution with a web browser, or any other device that is connected to the Internet. The software is also accessible via mobile application on smartphones and tablets. This allows your employees to access all important customer data in the cloud, regardless of their current location. The sales team can benefit from more flexibility and significant work assistance. Due to highest security standards, customer data is at least as secure as when relying on on-premises solutions (local data storage).

Goals of CRM solutions

The goal of a professional CRM solution is to recognise customer needs and systematically adjust your business processes according to those needs. The client is the most important person in your business. Following the “customer centricity” approach, all business activities and strategies should centre around the customer. Due to the CRM system, during new developments, touchpoints, and services, the focus is always on the customer. But how does that work? A CRM system collects data about your client and makes it available to all your employees. Customer service, sales team, marketing managers, and all other employees can easily be granted access to the customer data. The employees gain insight into addresses, appointments, tasks, correspondence, sales opportunities, projects, sales, complaints, and receipts of the client. This results in professional support and coordinated customer service. With the centralised data and information from our CRM software you make decisions in customer care, inform the sales team, increase efficiency in customer service, and improve customer loyalty in the long term.

The advantages of our CRM solution for your customer relationship management

• Highest customer satisfaction and customer loyalty, as customer needs are optimally understood and dealt with
• Dealing with customer needs based on a customer centricity strategy in your business
• Centralised data storage for an optimal integration in all departments and consistent contact management
• • Professional campaign management: precise communication and marketing actions based on extensive client data
• Measure and improve your relationship with customers through key figures
• Improve efficiency in customer service
• Easy market potential analyses
• Interesting insights through customer research and analysis of all customer data
• Intuitive usability results in highly motivated employees
• Analyses for the executive board and management as a basis for decision-making
• Save working time and further expenses in customer care
• Mobile CRM solutions which are accessible when being away on business

The professional CRM software “CAS genesisWorld” by CAS Software AG includes all these advantages and also further functionalities, which make daily business easier for your employees. Our CRM solution is tailored to your business and your communication processes. Make use of the ideal standard solution for small and medium-sized businesses, combined with special modules e.g. for sales, marketing, or service, with an overall optimal cost-performance ratio. Your optimal start in the topic of CRM software: Sign up for free to our CRM webinars and get to know our products live!