CRM for retailers
Traders can only differentiate the quality of the goods they are offered up to a point. Reliable service is what retains customers and makes you stand out from the competition. With CRM your customer data is used in a structured way that helps to build long-term customer relationships.
Your CRM software requirements
- Clearly defined processes – from the offer to the order.
- Data on the go - mobile access to all your data
- Holistic sales controlling for more effective sales.
Using CRM, retailers can work more efficiently and sell more. The sales team can access company data from anywhere, for example, through a mobile device. This means they can find out about competitors' products, product preferences and special terms instantly.
Professional CRM solutions allow retailers to streamline their business processes and always stay in touch with their customers. You will be able to quickly recognize changes in demands and track your competitors. Clever CRM functions allow a variety of analyses.
A central database optimizes the way your staff network and promotes smooth communication within the team. With just a few clicks of your mouse, you can enter an appointment in the team calender, or find the area code for an employee on the intranet.
CAS genesisWorld is tailored to meet the specific requirements of your sector. This flexible CRM solution helps you manage customer information throughout your company.
Features at a glance
Which tasks are urgent? What are the sales figures for product X? With your customizable dashboard, you can instantly view the information that is relevant to you. In addition, the company dashboard displays information of interest to the whole company. Personal navigators filter and display data records according to selected criteria: for example, "all outstanding phone calls" or "documents on product x."
- Central customer dossier
The central customer dossier provides comprehensive and complete knowledge about all the customer's activities: from the initial contact to orders to complaints. Here you will be able to view all entries on a particular customer: contact information, correspondence, proposals. All information about your customer can be accessed by all authorized users. The customer dossier is the foundation of expert customer care and provides retailers with a clear competitive edge.
- Contact management
The smart address management features let you effortlessly manage your addresses. All addresses are stored centrally: customers, suppliers, employees, and so on. The advanced search function allows you to define specific search criteria: for example, all customers who live in a particular area and who spent over €1,000 on your products last year.
- Analysis and forecasts
When you create reports - tasks, sales opportunities, sales figures - the CRM system has access to all data and can therefore carry out an exact analysis. You can also choose from a variety of report templates. You can schedule analyses to be carried out automatically at specific times, saved, and sent to selected employees.
Interested? Contact us.
Contact us to arrange a free consultation. We are available Mondays to Fridays from 8:00 to 18:00:
- Phone: +49 721 9638-188
- Online: Contact form