CRM – what are the trends?

Nowadays, being customer-centric and practicing good customer retention really can make all the difference. As with all things, CRM has to move with the times: the way we deal with customers is changing; there are more communication channels than ever before. Here are the CRM trends of today and tomorrow.

CRM was yesterday - today is xRM

xRM heralds a new dimension of quality and sustainability, and not just in customer management, but in all business relations, for example, with colleagues, partners, suppliers, applicants and the media. xRM means Anything Relationship Management and is the logical next step in the on-going development of CRM.

When applied properly, xRM optimizes all company processes. New revolutionary software platforms form the innovative base.

  • You can find out more about new strategies in our xRM blog

CRM and Social Media - on equal terms with "Social CRM"

The world of "classic" customer relations management has changed considerably in recent years. More and more companies are discovering social networks, or the so-called social media, as another channel through which they can realize their company strategies. If used properly, communication platforms such as Facebook and other social media sites, offer a variety of possibilities for product placement and for customer retention through direct dialog. With the right software, you can launch social media services out of your xRM software directly: Social CRM is changing the business world sustainably.

Cloud computing - the software solution out of the Cloud

The Cloud motto: easier, quicker and more efficient. Web-based software solutions, especially for smaller companies, are an economical means of bringing your business relations into the premier league. You can effortlessly access your programs via a web browser which can display all of your customer data in real-time.

Mobile CRM - instant data access from anywhere

iPhone, BlackBerry and Co., have made it possible: rapid access to customer data no matter where you are. The benefits are clear: travel and waiting times can be used to your advantage. Whether you are on the move, with a customer or at home in your office, you are always informed and up-to-date. Innovative solutions record changes to your data in the central CRM system and this all helps to contribute to a transparent knowledge transfer.