CRM for the automotive industry
There are few industrial sectors as dynamic as the automotive industry. Car dealerships have to demonstrate outstanding customer service and competency if they want to stay ahead of their competition.
Your CRM software requirements
- Effective sales support.
- Manage service and customer appointments.
- Increase your customer satisfaction so that you can retain existing customers and win new customers by word-of-mouth.
CRM software helps car dealers achieve excellence by offering first-rate service and competent advice. All of your customer data is stored and managed centrally so that all of your employees have immediate access to customer data at a click of the mouse.
Sales can enjoy the support that CRM gives them and this means they have more time for selling. Your sales team have all the information they need, which they can even access when mobile, data such as customer addresses and information on optional extras is available at the touch of a button. Rapid access to information means they can save valuable work time.
Business development at a glance. CRM software shows all business processes transparently. The management team can make more informed decisions as they have reports, analyses or turnover forecasts at their disposal.
CustomerOne is a CRM solution tailor-made for car dealerships. This CAS Drive SmartCompany product is specifically designed for the automotive industry.
Features at a glance
- Contact management
The smart address management features let you effortlessly manage your addresses. You can merge duplicates at the touch of a button, and the program will automatically notify you if any of the information entered is incorrect, missing or inconsistent. You can also enhance your address data with information from external reference databases.
- Customer dossier
This file contains all available information on the customer. It shows a chronological list of all activities, documents, correspondence, projects and ERP receipts. All information is stored in a central database which can be accessed by all authorized personnel, ensuring authentic and convincing communication.
- Sales dashboard
The sales dashboard lets you keep track of your sales at all times. The dashboard displays all documents, addresses, appointments, tasks, follow-ups, phone calls, sales reports and documents.
- Tasks and complaints
This CRM solution lets you keep an eye on all tasks. You can delegate and monitor tasks and once they have been completed, you can then create follow-ups. The sophisticated filter allows you to sort and display tasks by due date, person responsible, and so on.
- Phone calls
The smart "caller ID" feature enables you to see who is calling before you even pick up the phone. Calls are automatically logged and linked with the address. Phone numbers that have not been registered in your system can be cross-referenced with an external address service provider. With a click of your mouse, you can also dial the customer's number directly from the customer's dossier.
You can analyze your customer contacts, the success of marketing campaigns, and so on. Almost any type of data can be analyzed; for example, sales opportunities according to customers, products or particular brands.
- The notification and action service
This feature lets you define system-wide, freely configurable rules which automatically trigger notifications and follow-up actions. The system then monitors the database for changes data records. For example, the system can be set to remind you to invite customers to service appointments or call potential buyers for a test drive.
Interested? Contact us.
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