In the travel industry, the level of customer satisfaction and loyalty depends on the quality of service. The challenge for travel agencies is to be able provide a friendly, professional, round-the-clock service. Since customers respond negatively to discrepancies, data consistency is essential.
Your CRM software requirements
- Build long-lasting customer relationships through competent service.
- Offer your customers your services at the right time and price.
- Manage high levels of data traffic using a central database.
The benefits
The CRM system collates all your data from ERP, call center or reservation systems, right from the very first sales pitch through to targeted marketing activities this maximizes transparency.
Communicate consistently with your customers using all available channels. Send confirmation at the touch of a button; display all relevant information on your Web site, such as entry requirements and availabilities. When making phone calls, your customer service employees can access all relevant information at the touch of a button providing the right answers instantly.
All of your customer data is stored centrally in your CRM system which means it can be used for targeted marketing activities. Filter your contacts according to criteria, for example, previous holiday destinations or available budget: this helps you to speak to customer in their language and match their requirements exactly.


