CRM for travel industry
In the travel industry, the level of customer satisfaction and loyalty depends on the quality of service. The challenge for travel agencies is to be able provide a friendly, professional, round-the-clock service. Since customers respond negatively to discrepancies, data consistency is essential.
Your CRM software requirements
- Build long-lasting customer relationships through competent service.
- Offer your customers your services at the right time and price.
- Manage high levels of data traffic using a central database.
The CRM system collates all your data from ERP, call center or reservation systems, right from the very first sales pitch through to targeted marketing activities this maximizes transparency.
Communicate consistently with your customers using all available channels. Send confirmation at the touch of a button; display all relevant information on your Web site, such as entry requirements and availabilities. When making phone calls, your customer service employees can access all relevant information at the touch of a button providing the right answers instantly.
All of your customer data is stored centrally in your CRM system which means it can be used for targeted marketing activities. Filter your contacts according to criteria, for example, previous holiday destinations or available budget: this helps you to speak to customer in their language and match their requirements exactly.
CAS genesisWorld is tailored to meet the specific requirements of your sector. This flexible CRM solution helps you manage customer information throughout your company.
Features at a glance
- The customer dossier
The customer dossier is at the very heart of customer care. It displays all customer data clearly. All information (e-mails, phone calls, bookings with the corresponding documents and receipts) is stored centrally and can be accessed by all authorized personnel, ensuring authentic and convincing communication.
Boot up your computer in the morning and view all your to-dos instantly in the customizable dashboard. You can customize your own home page to display today's tasks, appointments, and so on, and create customized navigators that filter and display data records by specific criteria. All information is clearly displayed which increases transparency.
- Address management
All addresses are stored centrally: customers or business contacts at airlines or travel agencies. You can sort and display addresses according to different attributes, using additional fields and categories. The address wizard helps you to create an address with just a few clicks of your mouse: unstructured contact information is transformed into well-structured address data records.
- Complete travel management
A professional CRM solution's smart features ensure comprehensive travel management. Whether you are taking hotel bookings, managing bonus systems or creating invoices, this highly flexible system, which can be accessed from any location, makes those daily tasks that much easier.
- Phone calls
The smart "caller ID" feature enables you to see who is calling before you even pick up the phone. Calls are automatically logged and linked with the address. Phone numbers that have not been registered in your system can be cross-referenced with an external address service provider. Once you have found the right address, you can then store it as a data record. With a click of your mouse, you can also dial the customer's number directly from the customer's dossier.
- Targeted marketing campaigns
Active marketing with multi-phase campaigns is now easier than ever. Sophisticated filter criteria enable you to clearly define your target groups. For example, you can filter for all customers who booked a family holiday last year for a particular price and on a particular date and send them new offers. Customer responses are recorded, leads are forwarded directly to the sales department and sales figures are saved. The smart analysis feature enables you to find out instantly how effective a campaign has been.
- Information portal
The information portal connects all employees across all departments. All the latest information is posted on the notice board (news, adverts, questions, etc), creating an ideal flow of information within the company. The portal can also be used as an extranet. Sophisticated functions ensure that all requests and bookings flow right into the in-house CRM system.
Interested? Contact us.
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- Phone: +49 721 9638-188
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