CRM glossary

A CRM solution (or CRM system or CRM software) is a software application that provides one standard solution for all departments in a company. All individual software programs used in the Marketing, Sales, Customer Service, and Technical Support departments are combined in a coordinated system landscape. CRM solutions enable companies to collect, store and analyze key information about their customers. This type of system enables you to store and manage all your addresses centrally, which is essential for professional customer relationship management. A professional CRM solution is essential for the successful implementation of CRM in a company. Furthermore, a CRM solution can also be integrated with an ERP solution over a specially designed interface.