Set the Course: Lead management. From raw diamonds to jewels – how marketing makes the best out of data

Purchasing behavior has drastically changed: 90 % of all customers obtain information online, and more than half have already made a purchase decision before they contact sales the first time. But here's the good news: marketing has the opportunity to (pro)actively support the decision-making process. Inbound and content marketing not only generate leads, but also collect relevant data. These are further enriched by automated lead qualification processes and thus prepared for sales. In this way, rough diamonds become true jewels that not only make your customers happy, but also the sales reps - initially and recurring.

Webinar overview:

  • Digitization: great opportunities for marketing and sales
  • Efficient marketing: the use of data
  • The (pro)active support of business processes
  • Sustainable customer support in sales
  • Happy customers and happy employees


 Thursday, April 22, 2021   15:00-15:45 (CEST)


Participation is free of charge.


Gabriele Geiger

Gabriele Geiger is a B2B Marketing Expert, Lecturer and Founder of assemdee – a meeting-point for creative and innovative B2B-Marketing.

Sonja Koesling

Sonja Koesling is a B2B Content Marketing Professional, supporting companies to understand their customer's journey and meet their communication needs.