From its conception to the follow-up actions, the Marketing pro module effectively supports you throughout your campaign. You work with current addresses from your CRM system and record all customer reactions directly in CAS genesisWorld.

• Marketing campaigns are created as separate data record types in CAS genesisWorld. You plan all the phases of your marketing campaigns directly in your CRM system.
• The graphical campaign designer provides you with a visualization of your campaign and ensures a structured view from the outset.
• You specify costs for the individual campaign actions, which can all be included in later evaluations.
• Addresses can be added or removed from views or distribution lists using the search or drag-and-drop functions, or alternatively, you can use buttons to add or remove them from target groups.
• Capture customer reactions directly in the address data records or phone calls, so that for example, this information is then also available for sales and service support employees.
• You run follow-up campaigns directly from the Marketing pro module.