CRM system

A CRM system (or a CRM solution or CRM software) is an application or software program that provides a coordinated system landscape for all departments in a company. All individual software programs used in the Marketing, Sales, Customer Service, and Technical Support departments are replaced by one complete program.

A CRM system is used to store all important information and lets you access it instantly as and when needed. It enables you to store and manage all your addresses centrally, which is essential for professional customer relationship management. A professional CRM system is essential for the successful implementation of CRM in a company. Furthermore, a CRM system is often integrated with other software, such as ERP solutions.