“I am very much looking forward to exchanging ideas with my new colleagues on the Board of Directors and am happy to bring my know-how on customer centricity and customer-centric processes from CRM/XRM into this overarching area of competence", said Bär on the occasion of his election. This includes knowledge of trends and innovations in CRM, including digital assistants, mobile cloud applications, artificial intelligence, platform economics, data protection in CRM, digitalization of sales and relationship building, and customer-centric processes in the company, including the integration of other systems.

The Digital Office has set itself the goal of advancing the digitalization of office and administrative processes. The members from the different Bitkom committees come together in the steering committee. The German Digital Association represents companies in the digital economy, including a good 1,000 small and medium-sized enterprises, over 500 start-ups and almost all global players.