This year's trade show hot topics include the digitalization of everyday devices and product processes, because they present a special challenge to small and medium-sized enterprises. Martin Hubschneider (CEO) of CAS Software AG is convinced that: "The framework of Mittelstand 4.0 includes key survival factors for companies in terms of digitalization: networking and trustworthy data storage. However, what will prove to be decisive is how effectively companies align themselves with their customers' requirements: this requires agility if you want to be successful. As the leading German provider of CRM solutions for SMEs, our goal is to become the leader in app-based xRM solutions for those same companies so that we can help them focus clearly on what really matters — their customers."

Smartwatch and radial menu
Customer Centricity as a company strategy is at the core of CAS Software AG’s product development. And this is reflected strongly in their range of intuitive apps for the CAS genesisWorld CRM solution which can be used across all industries and devices, for example, for smartphones, tablets, desktops and laptops, but also for the latest devices such as smartwatches. CAS SmartDesign® technology is unique on the market today, providing users with a consistent and seamless CRM experience – regardless of their preferred platform, whether on Windows, iOS, Android, or BlackBerry devices. The new radial menu for mobile solutions and CAS genesisWorld Web clients will be premiered in Hannover. The radial menu enables a unique customer and object-centered interaction, particularly on touch-screen devices like Microsoft's Surface 3.

Preview of CAS genesisWorld x7: Highlight SmartSearch 2.0
Be one of the first to experience the new functions in the x7 version of CAS genesisWorld. The new version's functionality is sure to draw a crowd; the release date for the new version has been scheduled for June 2015. SmartSearch is now in its second generation, and with it CAS Software AG has revolutionized the search capabilities in CRM and xRM systems. Functioning similarly to Google search, SmartSearch searches the whole of your xRM database simultaneously, for example, searching data records such as addresses, appointments and projects to name but a few. While you type your search parameters into the search field, suitable hits appear in a fraction of a second. Hits are sorted intelligently according to user and relevance. And using an associated menu you can start actions directly from your hit list, for example, make a phone call or send an e-mail to a contact person you were searching for.

Software made and hosted in Germany: CAS PIA Version 5.0
CeBIT promises to bring a flurry of new product announcements and premieres. Not least, the new version 5.0 of CAS PIA: the Cloud CRM solution which has been specifically designed for small and medium-sized enterprises. Data storage takes place exclusively in the Cloud through German data centers and according to German data protection regulations. This effectively puts a stop to data misuse and espionage. As a result, CAS PIA was awarded the "Software hosted in Germany" seal of approval last year.

Unternehmensverzeichnis.org improves your data quality
CAS genesisWorld and CAS PIA were the first CRM solutions on the market; they both now have connections to Unternehmensverzeichnis.org which is a free reference database. This unique connectivity redefines the actuality and connectivity of address and company data by assigning a unique EBID number to your address data records, effectively increasing available data and services. With the Unternehmensverzeichnis.org portal, you also have the option of using premium services such as generating live SCHUFA (German credit rating agency) compact reports for companies listed in the Handelsregister (German companies' register). SCHUFA Holding AG will also be attending CeBIT (stand F18, hall 5) as a co-exhibitor. Echobot Media Technologies GmbH, who are also from Karlsruhe, have cooperated with the Unternehmensverzeichnis.org to integrate news, press articles, online news and social media content for companies listed on the portal. In future, companies will have the possibility of maintaining portal entries themselves.

Interaction between CRM and product configurator
Manufacturing companies, in particular, benefit greatly from the CAS genesisWorld CRM solution and CAS Configurator Merlin solution, which is a product configurator, when combined these two solutions form a one-of-a-kind package. This unique fusion enables a consistent sales process and achieves massive time savings of up to 90 percent when creating variant-rich product offers, for example, as are often found in the mechanical engineering and plant installation industries.

New concepts for higher levels of data security
The CAS Software AG stand at CeBIT will offer insights into current research projects. At the moment, CAS is actively involved in designing Cloud security concepts to make CRM and xRM data, such as important contracts, more secure than ever before, and to ensure that traceability is guaranteed so that you can track data access. You can learn more about some of these research projects at CeBIT, for example: Broker@Cloud, PQ4Agile and KnowHow.

Besides cross-industry CRM and xRM applications, visitors to the CAS stand will see demonstrations of specific industry solutions in the areas of engineering, IT, consulting and research. Special emphasis will be given to complete solutions for institutes of higher education as well as to solutions for innovation projects and collaborations.

CAS Software AG and partners at CeBIT 2015:

Hall 5, stand F18

Co-exhibitors at CeBIT 2015:
SCHUFA Holding AG

CAS Partners:
gid GmbH, Norderstedt
itdesign GmbH, Tübingen
mpl Software GmbH, Stuttgart
Network Concept GmbH, Lich
Wichmann Systemhausgruppe, Dresden