Customer care

Success through sustainable customer care

Are you looking for an effective instrument for your customer care? Our CRM software makes customer care both easy and efficient. The following describes selected functions from our CAS genesisWorld CRM system, all of which help to make your customer relationship management child's play.

Take better care of your customer relationships

Improve your customer care by clearly identifying your customers' needs and requirements through regular surveys using the Survey module. Responses to the online questionnaires are recorded in CAS genesisWorld and linked with the respective data records. This helps you to analyze your customer relationships exactly.

And in terms of service requests, your customers will benefit from more proficient customer care. With the Helpdesk module you can log and process support requests quickly and efficiently. Your employees can create service orders, keep an eye on product use and make agreements.

Effective marketing campaigns through effective customer care

From campaign conception to execution and, finally, follow-up actions - with the Marketing pro module you will be able to adapt the multi-phase marketing campaign to suit your individual needs. We have already prepared templates for you that you can use for invitational and information campaigns. You work with current addresses from your CRM system and, as efficient customer care convention dictates, you also store all of your reactions there too. When communicating with your customers, CAS genesisWorld also takes the preferred contact type such as (e-mail, post or telephone and so on) into account.

Our tip for efficient customer management: combine your contact data into clear and thematically organized distribution lists, this will help you to improve your interest-group campaign, event and newsletter targeting. Whilst we're on the topic of newsletters: did you know you can send them directly from CAS genesisWorld using personalized mail merges, or comfortably from the Inxmail e-mail-marketing solution add-on?

Professional customer management for events

Clear customer management is essential to professional event management. The Event Management module supports you throughout the organization of your events: from the planning stage through to the organization and execution phases. You can keep an eye on key data such as registration status, numbers of participants and remaining places or tickets. In addition, you can gather feedback on your event by using the online questionnaire feature and then capture this feedback data directly in your system.